Air India is strategically launching an advertising campaign to introduce its upgraded Airbus A350 aircraft at Heathrow Airport.
The ‘Better Non-Stop’ initiative is part of a comprehensive effort to enhance the airline’s brand, coinciding with its five-year transformation plan.
Air India is embarking on a significant promotional journey with its ‘Better Non-Stop’ campaign, targeting the London audience ahead of deploying its new Airbus A350 aircraft from Heathrow. Through strategic advertisements across major platforms, including 9,000 train panels and digital spaces in London, the airline aims to capture the attention of potential travellers. The campaign tagline captures the essence of seamless travel Air India promises to deliver.
Scheduled to begin operations from September 1, the Airbus A350 will enhance Air India’s offerings at Heathrow, providing an unparalleled flying experience. The aircraft is equipped with 28 private business class suites featuring full-flat beds, 24 premium economy seats, and 264 economy class seats, all complemented with cutting-edge Panasonic eX3 in-flight entertainment systems.
The Airbus A350 aircraft at Heathrow is a significant milestone in Air India’s operational strategies, aimed at boosting comfort and satisfaction among its clientele.
The marketing efforts are not only concentrated in traditional venues but also digital spaces. By utilising over 300 taxis and digital screens in central locations like Heathrow Terminal 2, and engaging interactive platforms, Air India ensures broad visibility. This extensive reach is crucial in repositioning the brand as a leader in international air travel.
The airline’s determination to weave its new identity through marketing initiatives is evident. Air India’s transformation journey is designed to appeal to a diversified traveller base across regions.
Sunil Suresh, Head of Marketing, Loyalty, and E-commerce at Air India, emphasises the importance of this campaign as a transformative step. ‘We are pioneering a fresh identity,’ he asserts, reinforcing the airline’s ambition to become a preferred choice for travellers heading to India.
Each seat onboard Air India’s Airbus A350 is tailored to provide maximum comfort and entertainment for passengers. The Panasonic eX3 system, combined with HD screens, offers over 2,200 hours of diverse entertainment, setting a new standard in in-flight services.
With privacy doors and personal wardrobes, the business class suites redefine luxury travel, offering direct aisle access for added convenience.
Air India’s strategic advertising campaign is a testament to its commitment to redefining air travel standards. As the carrier introduces its A350 aircraft, passengers can expect an elevated experience, aligning with the brand’s vision for transformation and growth.
Air India’s forward-thinking approach in deploying the Airbus A350 is a testament to its commitment to enhancing passenger experience and operational excellence.
The marketing strategies employed highlight the airline’s dedication to emerging as a dominant force in global air travel, promising a brighter future for its customers.
