Travelopia’s new initiative encourages travel agents with a novel virtual passport scheme.
- Agents collect virtual stamps for each booking, earning rewards along the way.
- The programme spans several brands, including Citalia and Sovereign Luxury Travel.
- Substantial prizes are available, with cumulative rewards reaching £200 value.
- Head of sales recognises the need to motivate agents during peak seasons.
In an innovative move to motivate travel agents during the busy summer months, Travelopia Tailormade introduces a ‘virtual passport’ scheme. This unique initiative allows agents to gather stamps with every booking made, fostering engagement and offering lucrative rewards. The scheme is designed to engage agents across prominent brands like Citalia, Sovereign Luxury Travel, and American Holidays.
The mechanics of the scheme are straightforward yet appealing. Each booking completed by an agent earns a stamp on their virtual passport, which can then be exchanged for a variety of incentives. Upon securing three stamps, agents have the choice between a £50 John Lewis Voucher, a £50 Franco Manca Voucher, a case of Californian wine, or a Dock & Bay beach towel. These options provide not only diversity but also a tangible motivation for agents.
Agents who manage to accumulate ten stamps in the course of the campaign can claim all the rewards, with the total value amassing to an attractive £200. Such an all-encompassing prize structure is intended to stimulate consistent booking activity among agents, ensuring their sustained participation and competition.
Simon Garrido, head of sales at Travelopia, articulates the essence of this initiative, highlighting the company’s commitment to supporting their agent partners. He posits that the past success of similar programmes, like the Tailormade duty-free giveaway, lays a solid foundation for this new project. He states, ‘There are some great prizes to be had and it’s a fun way to not only inspire agents but also to reward them for the hard work they do during a very busy period.’
Ultimately, this virtual passport scheme is a strategic effort by Travelopia to bolster its engagement programme, demonstrating a forward-thinking approach to travel sales incentives. By instilling a sense of excitement and reward, the initiative seeks to drive greater productivity and loyalty among their travel agent network.
Travelopia’s innovative scheme underscores the vital role of inventive incentive programmes in enhancing agent engagement and performance.
