AE Expeditions partners with Approach Guides to enhance trade marketing support.
- The new alliance offers pre-built multimedia content for agent use.
- Three initial ‘content experiences’ are being launched for co-branding.
- Hayley Peacock-Gower emphasizes the importance of trade relationships.
- Promotion of key personnel in the UK and EMEA reflects strategic growth.
With an innovative partnership, AE Expeditions aligns with Approach Guides to provide enhanced marketing support for its travel trade partners. This collaboration is intended to furnish agents with pre-built multimedia ‘content experiences’, facilitating engagement with clients and improving conversion rates. Crucially, these resources are freely available, removing a barrier to entry for agents seeking to augment their marketing strategies.
The initial roll-out includes three ‘content experiences’: ‘Antarctica with AE Expeditions’ offers a comprehensive overview of the destination; ‘Adventure to the world’s wild places’ delves into the nature of AE’s far-reaching expeditions; ‘Go Wild with Your Bucket List’ aligns with the company’s global campaign. This array of promotional material is designed with adaptability in mind, allowing agents to co-brand and share across platforms such as social media and email.
Emphasizing the strategic significance of these developments, Hayley Peacock-Gower, AE Expeditions’ chief marketing officer, highlighted the critical role of trade partner relationships, stating, “Our trade partner relationships represent a hugely important part of our business.” Peacock-Gower further underscores the value of the Approach Guides platform as a user-friendly tool, simplifying the task of personalising and co-branding promotional materials without resorting to third-party platforms.
In a bid to strengthen its presence in the UK and the Europe, Middle East, and Africa (EMEA) regions, AE Expeditions has recently promoted Andy Tait and Katie Harber. This move signals the company’s ambition to expand its regional footprint and demonstrates its commitment to fostering growth through strategic human resource investments.
This initiative marks a significant step in advancing AE Expeditions’ commitment to support its trade partners and expand its regional presence.
