The Advantage Travel Partnership is orchestrating its most significant cruise conference since 2012, inviting over 180 delegates on a transformative journey.
- Hosted aboard the Ambassador Line’s Ambience, the event will span from October 24-27, sailing to Amsterdam, promising an immersive cruise experience.
- Top industry leaders, including executives from Royal Caribbean, Princess Cruises, and AmaWaterways, will attend this landmark event.
- Key discussions will centre on innovative business strategies, with a particular focus on capturing the emerging ‘yet to cruise’ market.
- This strategic gathering aims to blend business acumen with rich travel experiences, setting a precedent for future conferences.
The Advantage Travel Partnership is set to host its largest cruise conference since its inception in 2012, bringing together more than 180 delegates. This significant industry event will be held in collaboration with Ambassador Cruise Line, aboard the ship Ambience. Sailing to Amsterdam from October 24 to 27, the conference promises an enriching experience for all participants.
The conference will be graced by top industry figures such as Ambassador chief executive Christian Verhounig, Royal Caribbean International UK and Ireland senior sales director Aaron Langford, and Princess Cruises UK and Europe vice president Eithne Williamson. Their presence is indicative of the event’s importance and its anticipated impact on the cruise sector.
One of the focal points of the conference will be the exploration of new business opportunities, specifically targeting the ‘yet to cruise’ demographic. Jonny Peat, Advantage cruise commercial manager, highlighted the potential growth this segment offers, underscoring the importance of innovative strategies tailored to attract these new customers.
The event is designed to be a fully integrated cruise experience, combining insightful business discussions with the pleasure of travel. Participants will engage in workshops and business sessions, while also enjoying the hospitality and amenities offered by Ambassador Cruise Line, from its cuisine to its entertainment options.
Louise Tansey, Ambassador’s divisional sales manager, expressed enthusiasm for partnering with Advantage on this venture. She emphasised the value of providing delegates with firsthand experience of the cruise line’s offerings, thereby enhancing their understanding and appreciation of the brand’s unique selling points.
The conference promises to enhance industry knowledge while creating valuable networks, marking a key milestone in the cruise sector’s evolution.
