Pelin Dede joins Advantage Travel Partnership as head of accommodation, a pivotal role in the group’s expansion strategy.
- Tasked with leading the transition for the global accommodation programme, Dede’s role is crucial for Advantage’s future plans.
- Dede’s appointment marks a significant step in Advantage’s collaboration with Hickory Global Partners for the Global Stays initiative.
- Her extensive experience, including stints at Orbitz, Expedia, and CWT, positions her well for this transformative role.
- Dede is set to enhance Advantage’s global accommodation offerings, focusing on member benefits and strategic growth.
Pelin Dede has been appointed as the head of accommodation for Advantage Travel Partnership, a newly created role that highlights the group’s commitment to expanding its global accommodation programme. Her responsibilities include overseeing the transition to the Global Stays initiative, a joint venture with Hickory Global Partners set to launch in 2025.
Dede’s role involves steering the strategic direction of Advantage’s global accommodation offerings, expanding content, and handling supplier negotiations. This development was first announced at the group’s annual conference, aiming to leverage its partnership with Hickory Global Partners to offer enhanced benefits to members.
With the Global Stays programme, Dede is tasked with managing a corporate GDS accommodation framework encompassing over 60,000 properties. This ambitious project also includes the integration of commercial partnerships with serviced apartment providers, presenting a substantial opportunity for growth.
Dede’s distinguished career began at Orbitz Worldwide in Chicago, followed by significant roles at Expedia Group and CWT. Her experience in managing global supplier teams is instrumental as she takes on this leadership role within Advantage Travel Partnership.
Andrea Caulfield-Smith, the global business travel managing director at Advantage, expressed enthusiasm at Dede’s appointment, emphasizing the strategic importance of the accommodation sector and Advantage’s intent to leverage its size for further growth.
Dede’s proactive approach is evident as she spends her initial weeks establishing connections with current and potential partners, ensuring Advantage’s global accommodation strategy remains robust and competitive.
The Global Stays initiative aims to deliver over a million serviced apartments globally, enhancing the booking options available through GDS. This move signals a significant expansion in Advantage’s accommodation offerings, intended to deliver greater member benefits.
Pelin Dede’s appointment and the Global Stays initiative exemplify Advantage Travel Partnership’s commitment to strategic growth in global accommodation.
