The Advantage Travel Partnership celebrated its annual Advantage Managed Services (AMS) conference in Fuerteventura, marking the 15th anniversary of its AMS model.
- More than 50 delegates attended the event, highlighting the enduring appeal and success of the AMS business approach.
- Business sessions led by Advantage’s leadership focused on strategic growth and technology in the travel industry.
- An engaging panel discussion explored future growth opportunities, including homeworking and sector diversification.
- A community initiative donated essential school supplies, illustrating the conference’s commitment to social responsibility.
The Advantage Travel Partnership recently hosted its annual conference for the Advantage Managed Services (AMS) model in Fuerteventura, celebrating its 15th year. Held at the picturesque Tui Magic Life Fuerteventura resort, the event brought together over 50 delegates from various sectors of the travel industry. This gathering was not merely a festivity but a strategic meeting of minds, focusing on the evolution of AMS and its impact over the years.
During the conference, several business sessions took centre stage, led by Advantage’s leadership team. The discussions were comprehensive, covering the intricacies of business strategies and technological advancements pertinent to AMS. These sessions were vital for delegates, providing them with insights into improving operational efficiencies and harnessing new technologies to advance business objectives. Furthermore, external consultant Helen Roberts conducted a workshop that emphasised the formation of high-performance teams and the critical importance of a well-defined business mission and vision to drive company success.
A key highlight was a panel discussion that scrutinised potential growth avenues, including footprint expansion, homeworking, and the diversification into other travel-related sectors. This insightful dialogue allowed attendees to exchange innovative ideas and strategies that could potentially reshape their business models and increase competitiveness within the industry. Moreover, structured speed dating sessions were arranged to foster stronger relationships between delegates and both sponsors and Advantage’s internal teams, further solidifying existing partnerships.
On a lighter note, the conference also included a half-day excursion around the island, which served not only as a networking opportunity but also as a testament to the travel industry’s ability to facilitate memorable experiences. Additionally, the event underscored its social commitment through the ‘Travel is a Force for Good’ initiative, where delegates provided stationery to the local CEIP EI Ciervo Primary School. This act of goodwill was greatly appreciated by the recipients and highlighted the compassionate side of the travel industry.
Comments from key figures at the conference were promising. Paul Nunn, the chief operating officer, noted the conference as an invaluable opportunity for learning and planning. He stated, ‘The conference provided numerous opportunities to learn, engage, and share our future plans with members.’ Similarly, Kelly Cookes, the chief commercial officer, expressed satisfaction regarding the educational support initiative, remarking on the positive reactions from the school staff to the donated materials. Moreover, Karl Douglass from Beverly Travel articulated the importance of building customer trust and strong partnerships within the AMS model, emphasising how such events solidify these essential relationships.
The Advantage Travel Partnership’s AMS conference successfully highlighted strategic growth, technological innovation, and community engagement, proving to be a significant milestone in its ongoing journey.
