Add People, a digital marketing agency, is expanding into the US with a new office in Austin, Texas.
- The Austin office will support the agency’s growth in the US market, particularly for small and medium enterprises.
- Cameron Smith, newly appointed VP of Operations, will lead the Austin team, bringing seven years of experience with Add People.
- The expansion aims to address timezone challenges and enhance service delivery to US clients, especially in ecommerce and digital advertising.
- The new office marks a significant step in Add People’s strategy to grow its global client base, currently serving over 4,000 clients.
Add People, an agency originating from Altrincham, is strategically expanding into the United States by opening a new office in Austin, Texas. This move is part of a broader plan to enhance service delivery and tackle timezone difficulties experienced by its growing roster of clients across the US. By establishing a presence in Austin, the agency aims to better serve small and medium-sized businesses, a demographic it has historically focused on.
The new office will commence operations with a team of ten employees under the leadership of Cameron Smith, who has been with Add People for seven years. His career at the agency began as an account manager, progressively advancing to lead roles within the ecommerce pay-per-click department. Smith’s depth of experience will be instrumental in navigating the complexities of launching the Austin office successfully.
As Vice President of Operations, Smith is enthusiastic about embedding Add People’s award-winning culture within its US corporate and client environment. Long-time employees relocating to the US will facilitate this cultural continuity, ensuring that the agency’s values are reflected in all operational aspects. The emphasis on maintaining a strong agency culture is expected to aid in the seamless integration of new US-based staff and clients.
The core focus of the Austin team will initially be on ecommerce, Google Ads, and SEO solutions before diversifying into other areas such as lead generation and conversion rate optimisation. This targeted approach allows the company to cement its foothold in the US market by leveraging its strengths while planning gradual expansion into additional service offerings.
Phil McNulty, Chief Operating Officer, underscores the significance of this strategic expansion, reflecting on the agency’s evolution since its inception in 2002. He highlights the rationale behind selecting Austin as a base for operations, attributing the decision to the region’s vibrant tech scene, diverse talent pool, and its conducive atmosphere for innovation and collaboration. The office is seen as a crucial development in supporting Add People’s ambitious growth trajectory, which has already positioned it as one of the largest digital marketing agencies in the UK.
Add People’s expansion into Texas signifies a pivotal shift in its operational strategy, poised to elevate its service provision across the US market through strategic localisation.
