ActiveOps is set to enhance its marketing division to spur growth.
- The company reported a 10% revenue increase, reaching £14.3 million.
- Pre-tax profits surged to nearly £500k in the last half year.
- The Reading-based firm employs around 200 staff globally.
- ActiveOps plans new hires in the UK, South Africa, and North America.
ActiveOps, known for its AI-powered data analytics solutions tailored to healthcare and financial services, is executing a strategic expansion of its marketing team. This Reading-based firm aims to bolster its customer acquisition efforts, driving growth in the upcoming year. With plans to integrate new employees in the UK, South Africa, and North America, and further investments earmarked for Canada, ActiveOps is positioning itself to tap into new markets and enhance its operational capacity.
In recent statements, Executive Chair Richard Jeffery emphasised the company’s financial stability, stating, “We’re not constrained by our capital in terms of our ability to grow which is a great place to be.” This financial robustness is reflected in the company’s recently reported figures, which showed a 10% rise in revenue to £14.3 million for the six months ending 30th September. Furthermore, pre-tax profits have impressively quadrupled to just under £500,000, indicating a strong financial footing and successful business strategy.
Despite these strong results, shares in ActiveOps saw a drop of 10.8%, closing at 113.7p by the end of the trading session in London. Nevertheless, the stock has experienced an overall rise of about 16% since the beginning of the year. This volatility in share prices may reflect market adjustments or investor reactions to strategic changes. ActiveOps continues to maintain a significant global presence, with operations extended across several countries, including the UK, Ireland, USA, Canada, Australia, India, and South Africa.
The firm’s investment in its workforce is expected to yield noticeable improvements in top-line growth by October 2025. This targeted expansion is part of ActiveOps’ larger vision to advance its AI capabilities and adapt to emerging demands within its sectors. Richard Jeffery’s comment on the re-platforming of core technology underscores the company’s commitment to staying ahead in the competitive landscape of decision intelligence.
ActiveOps’ strategic marketing expansion aims to drive significant growth through focused global recruitment and technological advancement.
