The Active Travel Group (ATG) has experienced a remarkable increase in sales, reaching over £50 million annually. This growth, driven by diverse travel interests, highlights ATG’s strategic development in the sector.
- Sales for ATG rose by 19% over the past year, surpassing £50 million, an indicator of strong recovery post-pandemic.
- Booked revenue hit an impressive £51 million, marking a 65% surge compared to pre-Covid figures.
- Tourism trends show growing interest in walking, cycling, and skiing, with significant forward momentum noted into 2025.
- Aiming for a sustainable future, the company plans to reduce carbon emissions by 50% by 2030.
In a year of robust recovery, the Active Travel Group has seen its annual sales increase by 19%, topping the £50 million mark. This performance highlights the group’s successful navigation of the post-pandemic travel landscape.
Remarkably, booked revenue showed a 65% increase in comparison to pre-Covid levels, reaching £51 million. This jump signifies a strong return of customer confidence and engagement, especially in outdoor and activity-based travel.
The travel categories of walking, cycling, and skiing have not only surpassed expectations but demonstrate significant momentum leading into 2025. This indicates a shift towards more experiential and activity-focused tourism, which appears to be resonating with both domestic and international clientele.
The Wilderness Group, a subsidiary, reported over 95% of its summer inventory sold, with Scotland and the Cotswolds emerging as top destinations. E-bikes have gained particular popularity, bolstering figures in these regions, supported by the integration of Inspired Italy’s offerings.
Craig Burton, the Group’s CEO, expressed optimism about the growth trajectory, citing technological investments and new website launches across brands as pivotal to their organic expansion plan. Notably, the company aims to achieve a 50% growth to £75 million by the year 2028.
Furthermore, Active Travel Group’s commitment to sustainability is clear with its ambition to halve carbon emissions by 2030, reflecting a forward-thinking approach in aligning with global environmental goals.
Active Travel Group is poised to continue its upward trajectory with strategic investments and sustainable practices.
