Unveiling a forward-looking report, Abta lists 10 promising destinations for 2024, sparking travel inspiration and planning.
- Noteworthy locations like Albania, Crete, and Zambia are highlighted for their appeal to travellers.
- The report underscores growing interest in shoulder season travel and destinations offering great value.
- Abta’s research reveals a significant portion of people planning to travel abroad or holiday within the UK.
- Published ahead of ‘Sunshine Saturday’, the report taps into peak travel booking times.
Abta’s newly released report, ‘Destinations to Watch’, presents a curated list of ten locations anticipated to captivate travellers in 2024. This important publication, appearing for the first time post-pandemic, seeks to inspire and guide travellers in their holiday planning. The destinations include Albania, Aruba, Crete, Extremadura in Spain, Mauritius, Saxony, Shropshire, The Tyrol, Vietnam, and Zambia. These selections are based on the growing trend towards travelling during the shoulder seasons, encouraged by travellers seeking destinations that offer both unique experiences and value for money.
Albania stands out amongst the list, drawing attention for its rich history and stunning landscapes, providing a blend of cultural and natural attractions that are increasingly appealing to today’s tourists. Similarly, Crete is recognised for its blend of historical heritage and beautiful beaches, while Zambia comes into focus for its remarkable wildlife and natural beauty, offering tourists an authentic and adventurous experience.
The report arrives strategically just before ‘Sunshine Saturday’, a peak period for travel bookings and decision-making. This timing suggests a well-considered effort to leverage the seasonal booking trends and maximise reach among travellers eager to finalise their holiday plans. According to Abta’s insights, 64% of respondents are aiming to travel abroad, while 58% plan to holiday within the UK over the next year.
Graeme Buck, Abta’s communications director, notes the report’s role in stimulating discussions and plans for holidays, advocating for travellers to consult with Abta member travel experts. This approach highlights the importance of professional guidance in navigating the evolving landscape of international travel post-pandemic.
Abta’s ‘Destinations to Watch’ report strategically positions itself as a pivotal tool for inspiring and guiding travel plans for 2024.
