Ahead of the impending CLIA Cruise Week, A-Rosa River Cruises has introduced a new trade incentive to motivate travel agents.
- The scheme offers agents a £50 Life:style voucher for every booking during September, irrespective of the cruise duration or destination.
- Emma Rodgers highlighted the importance of rewarding agents during a busy period, emphasising the vouchers’ versatility.
- A-Rosa’s agent-focused initiative aims to broaden engagement by releasing a digital brochure targeting the UK groups market.
- Vouchers, applicable across over 250 brands, will be sent post-promotion, enhancing agents’ personal rewards.
In a strategic move designed to ramp up agent engagement just ahead of the much-anticipated CLIA Cruise Week, A-Rosa River Cruises has rolled out a new trade incentive programme. The scheme allows travel agents to earn a £50 Life:style voucher for every booking they secure throughout the month of September. Notably, this incentive is inclusive of all departure dates and durations across the company’s diverse range of cruise offerings.
Emma Rodgers, the regional sales manager at A-ROSA River Cruises, remarked on the intentional timing of this initiative. According to Rodgers, “We know that September is a really busy time for travel agents due to all the activity that takes place before, during, and after CLIA’s Cruise Week.” The sentiment underscores the company’s desire to provide tangible rewards for their partners during this bustling period. Rodgers further elucidates, “The great thing about these Life:style vouchers is that they can be spent in a huge number of places so there is something to suit all ages and tastes.”
This promotion sees the automatic distribution of vouchers to qualifying agents post-campaign, ensuring a seamless process that rewards agents without delay. The initiative underlines A-Rosa’s commitment to providing value to their partners as it simultaneously encourages heightened engagement with its cruise offerings.
Additionally, A-Rosa has signalled a heightened focus on the groups market within the UK, underscoring this intent with the release of an eight-page digital brochure specifically tailored to this demographic. This strategic push aims to assist their agent partners in reaching a broader client base, thereby expanding their market reach.
The vouchers, redeemable against a plethora of more than 250 British home, fashion, and entertainment brands, including M&S, TK Maxx, and Selfridges & Co, represent a versatile reward option. Such diversity ensures that agents from varied tastes and preferences find the incentive attractive, further enhancing the appeal of A-Rosa’s programme.
This comprehensive incentive programme and strategic market focus position A-Rosa as a proactive leader ahead of CLIA Cruise Week.
