A-Rosa has announced a substantial incentive for agents booking 2025 river cruises.
- Agents can secure one of 25 complimentary cruises for two as part of this initiative.
- Each booking entry from agents will be included in a prize draw for these exclusive cruises.
- The promotion aims to enhance agents’ familiarity with A-Rosa’s river cruise offerings.
- A-Rosa is offering a flexible booking policy with a two-tier all-inclusive option for 2025.
In a bid to bolster bookings for 2025, A-Rosa has introduced its most significant trade incentive to date for travel agents. Those who book river cruises for 2025 can enter a prize draw to win one of 25 complimentary cruises for two. This initiative is designed to enhance agents’ product knowledge and boost their confidence in selling river cruises.
Every booking by agents is automatically entered into the draw, making them eligible to win these seven-night cruises, which do not include flights. Lucia Rowe, the UK & Ireland managing director, emphasised the importance of experiencing a river cruise to truly appreciate its appeal as a holiday choice. She remarked, “There is nothing better than experiencing a river cruise to understand how incredible it is as a holiday choice.”
Agents, as a core focus for A-Rosa, are given the opportunity to deeply engage with the product, selecting from various dates and rivers in 2024 and 2025 for the winning cabin. Rowe stated, “As we’re all about flexibility we didn’t want to give a set date for the cabins to be used on, so we’ve decided that each winning agent can choose from a selection of dates and rivers in 2024 and 2025, plus of course, it’s a cabin for two so what’s not to love.”
Additionally, A-Rosa has revamped its all-inclusive packages for the upcoming year by introducing a new ‘Plus Drinks’ package. This package, available at €19 per person, per day, includes cocktails, spirits, and long drinks, allowing guests to tailor their cruise experience more precisely. This enhancement follows the flexibility theme emphasised by Rowe, who underlined the need for customers to have a choice in their on-board inclusions.
The company currently offers seven-night cruises in 2025 on the Seine, priced from £1,349 per person, which include flights, transfers, and a standard drinks package. Rowe articulated the value proposition, stating, “Our peak dates in 2025 are hugely competitive and I urge agents to go all out promoting next year in order to secure the best possible rate for their customers.”
A-Rosa’s ambitious incentive underscores its commitment to supporting agents and expanding river cruise sales.
