Gordons has provided legal guidance for Cloud Nine’s new partnership with Frankie Bridge, aiming to promote empowerment through ‘Frankie’s Nine’.
- The collaboration highlights nine inspiring individuals from diverse backgrounds, aligning with Cloud Nine’s mission for inclusivity.
- Gordons’ expertise was previously pivotal in deals with retailers like Sephora, establishing a strong working relationship.
- Ian Davies, Cloud Nine’s finance director, values the seamless integration of Gordons into their business ethos.
- Lauren Wills-Dixon expressed enthusiasm for the success of the partnership and its alignment with Cloud Nine’s values.
Gordons, a prominent law firm, has played a significant role in facilitating Cloud Nine’s latest strategic partnership. This alliance with Frankie Bridge serves as the face of the ‘Frankie’s Nine’ campaign. The initiative focuses on personal empowerment by sharing stories of nine individuals from various backgrounds, illustrating a commitment to diversity and promoting hair wellness.
The legal team, comprising senior lawyer Lauren Wills-Dixon and partner Andy Brian, has been instrumental in advising Cloud Nine, headquartered in Harrogate. The collaboration with Gordons is not new; this legal team has previously assisted Cloud Nine in securing commercial agreements with well-known beauty retailers such as Sephora and LookFantastic.
Ian Davies, Cloud Nine’s group finance director, praised the enduring relationship with Gordons, citing their comprehensive understanding of the company’s entrepreneurial nature. Reports highlight Gordons as an indispensable extension of Cloud Nine, facilitating swift execution of projects due to their profound retail sector expertise.
Gordons has a well-documented history of advising numerous retail clients on celebrity and influencer agreements, working with brands such as menswear retailer MOSS, online jewellery retailer Abbott Lyon, and Wren Kitchens. This extensive experience underscores their ability to support significant brand partnerships effectively.
Lauren Wills-Dixon, reflecting on the success of the current campaign, articulated her excitement about the partnership’s impact and its reflection of Cloud Nine’s core values. She emphasised the role of ambassador marketing as a substantial asset for brands, noting Gordons’ contributions of legal expertise and industry insight as fundamental to the partnership’s achievement.
This amicable collaboration between Gordons and Cloud Nine highlights a successful fusion of legal expertise and brand vision, enhancing Cloud Nine’s market presence.
