The GO! Network welcomes Jack Bennett as its new Head of Marketing, promising innovative strategies.
- Bennett brings over a decade of expertise from renowned firms like Atlanta Group and The Alliance.
- His appointment aims to enhance GO!’s brand visibility and client relationships through strategic marketing.
- Bennett will lead multi-channel campaigns and promote GO!’s new platform, The Portal.
- GO! Network continues its growth trajectory with Bennett’s strategic leadership.
The GO! Network, a prominent player in the UK marketing intermediary landscape, has made a significant move by appointing Jack Bennett as their new Head of Marketing. This strategic decision underscores the company’s commitment to innovation and leadership in the marketing sector.
Bennett’s credentials are impressive, with over 12 years of experience in both in-house and agency roles. He has held pivotal positions at Atlanta Group, the UK’s largest insurance broker, and The Alliance, a company recognised in The Sunday Times Top 100 Fastest-Growing Companies in Britain. His expertise spans performance marketing, analytics, and strategic planning, marking him as a formidable asset to GO!.
Central to Bennett’s new role will be the development and execution of GO!’s marketing strategies. His focus will be on enhancing the brand’s visibility and expanding its market reach. By strengthening the company’s value proposition to clients, Bennett is expected to orchestrate multi-channel marketing campaigns, foster thought leadership, and create deeper brand-agency relationships through targeted content and events.
Bennett expressed his enthusiasm for joining GO!, stating, “I am thrilled to join GO! and lead the marketing team at such a dynamic and forward-thinking company. Having been a user of their service prior to joining, I know first-hand how valuable their model is to busy marketers. GO! has already established itself as a transformative force in the marketing intermediary space, and I’m eager to build on this momentum by driving strategic initiatives that will elevate brand-agency collaborations and deliver exceptional results.”
Russell Oakley, the Managing Director of GO!, highlighted Bennett’s passion for marketing and his proven track record as key reasons for his selection. Oakley noted Bennett’s strategic insight as a perfect fit for leading their marketing efforts, particularly as GO! scales its services to enhance brand-agency partnerships.
This appointment comes after the successful launch of The Portal in August, a platform aimed at redefining the agency search and selection process. Bennett will play a crucial role in promoting The Portal’s capabilities as part of GO!’s broader strategy to enhance collaboration between brands and agencies.
Jack Bennett’s appointment as Head of Marketing marks a strategic step forward for GO! Network in reinforcing its market leadership.
