Northern Artillery and W-Wellness join forces for a new eCommerce venture.
- W-Wellness launches its Shopify site, praised by major publications.
- The UK-based wellness brand offers innovative holistic solutions.
- Northern Artillery enhances customer experience with bespoke applications.
- The partnership capitalises on the growing wellness trend in the UK.
Northern Artillery has recently collaborated with W-Wellness, a prominent wellness and supplement brand, to further expand their eCommerce capabilities. The partnership has led to the launch of W-Wellness’s new Shopify platform, receiving acclaim from esteemed lifestyle publications such as The Telegraph, Tatler, GQ, and Grazia, which underscores the platform’s quality and appeal.
W-Wellness distinguishes itself as the United Kingdom’s inaugural expert-led wellness platform, providing an inventive holistic solution that bridges the gap between consumers and healthcare experts. This approach allows customers to access personalised advice and guidance on supplement plans, enhancing their overall experience and fostering a trusting relationship with the brand.
As a part of their agreement, Northern Artillery has undertaken more than mere customisation of a Shopify 2.0 theme. They have developed several bespoke applications that significantly enhance customer interaction. These applications facilitate personalised interventions by clinics and practitioners through W-Wellness’s website. One significant feature is the ‘situation quiz’, which has been successfully integrated after a similar implementation for another client.
Sally Lefever-Bell, co-founder of W-Wellness, highlighted the rising trend in wellness and lifestyle healthcare, noting that the COVID-19 pandemic catalysed a major shift as individuals increasingly turned to nutritional supplements to boost health and immunity. Lefever-Bell stated, “an estimated 50% of the UK adult population now subscribe to a supplement regime every month,” signifying the substantial growth in this sector.
Liam Grogan, Director of Northern Artillery, expressed his enthusiasm about the new addition to their client roster, emphasising the shared commitment to sector best practices. He acknowledged the alignment between the two companies and the excitement around watching W-Wellness grow in popularity as more customers discover their offerings.
W-Wellness, founded in 2022 by Sophie Woodward and Sally Lefever-Bell, emerged from their personal wellness struggles and the complicated market landscape. The company has already recruited over 100 wellness practitioners serving more than 500,000 customers across the nation, demonstrating their significant impact and expanding reach.
The partnership between Northern Artillery and W-Wellness exemplifies the synergy of expertise and innovation in the evolving wellness industry.
