In a strategic move to enhance their market capabilities, TMC Strategic Communications has acquired Calvin Marketing, a Cheshire-based PR and social media agency.
- The acquisition is set to significantly boost TMC’s agency headcount to over 50 professionals.
- Diana Stephenson, founder of Calvin Marketing, will take the role of Managing Director of PR at TMC.
- Tim McCloud, CEO of TMC, emphasised shared values as a key driver for this acquisition.
- The merger aims to offer enhanced marketing and creative solutions to a wider range of clients.
In a pivotal development for TMC Strategic Communications, the Cheshire-based firm has successfully acquired Calvin Marketing, a PR and social media agency. This acquisition represents a calculated step in broadening TMC’s reach and strengthening its service offerings, effectively increasing their team size to over 50 professionals.
Diana Stephenson, who founded Calvin Marketing nearly three decades ago, expressed her enthusiasm for joining TMC. She highlighted the professional growth opportunities presented by this merger, which she described as “incredible.” Stephenson is poised to lead TMC’s PR division, expanding into new sectors while maintaining their commitment to exceptional client results.
Tim McCloud, the visionary CEO of TMC, underscored the importance of shared values and culture as foundational to this acquisition. He remarked that the initial meeting with Calvin Marketing revealed a deep alignment in ethos concerning team management and client relationships, further defining this move as more a merger than a takeover.
The merger not only expands TMC’s workforce but also diversifies their expertise, introducing a dedicated PR team for the first time. It promises to deliver enhanced services to clients, leveraging the impressive roster and capabilities that Calvin Marketing brings. This strategic expansion positions TMC to offer an unprecedented range of creative solutions across various sectors.
Founded almost 20 years ago by Tim and Jan McCloud, TMC has established a noteworthy presence in the healthcare, science, technology, and manufacturing sectors. In contrast, Calvin Marketing boasts engagements with notable clients in the franchise, property, and pharmaceutical industries, including partnerships with Gascoigne Halman and Home Instead, the UK’s largest home care company.
The acquisition marks a significant milestone for TMC, amplifying their market presence and service capabilities through strategic collaboration.
