Marks & Spencer commemorate 20 years of their Gastropub range with a new campaign.
- The campaign features renowned chef, Tom Kerridge, as the ambassador since 2022.
- In-house creatives Richard Robinson and Chloe Grey drive the campaign’s concept.
- A 30-second commercial captures the essence of the Gastropub experience.
- The campaign will air on major TV channels including ITV, Sky, and Channel 4.
Marks & Spencer is celebrating two decades of its Gastropub food range, which has been a staple in offering premium dining experiences at home. This milestone is highlighted by a new campaign featuring Tom Kerridge, a Michelin-starred chef who has served as the range’s ambassador since July 2022.
The campaign, titled ‘Gastropub’, is an initiative developed by M&S Food’s own creative team, with Richard Robinson and Chloe Grey at the helm. It aims to encapsulate the essence of the Gastropub range, showcasing the culinary expertise and the high-quality ingredients that have been central to its success.
A focal point of the campaign is a 30-second commercial, expertly produced by Chief and directed by Nate Camponi. The commercial presents Tom Kerridge in an active kitchen setting, highlighting his role in crafting the dishes that feature in the Gastropub line. This representation not only emphasizes the chef’s integral role but also mirrors the busy yet refined atmosphere typical of gastropubs.
The campaign is set to reach a broad audience as it will be aired across significant television networks such as ITV, Sky, and Channel 4. These channels provide a platform that aligns with M&S’s target demographic, ensuring that the message of quality and sophistication is effectively communicated to a diverse audience.
Since his appointment as the ambassador, Tom Kerridge has been instrumental in inspiring new culinary ventures, as demonstrated by past projects like the ‘Farm to Foodhall’ campaign, where Kerridge was seen exploring the sources of M&S ingredients across UK farms, further cementing the brand’s commitment to quality and traceability.
The celebration of M&S Gastropub’s two decades showcases the brand’s enduring commitment to quality and innovation.
