Despite economic challenges, Britons still prioritise dining and socialising, as highlighted by recent research.
- 65% of UK consumers still see eating and drinking out as a priority, indicating the significance of hospitality.
- Older adults (71% of those 65+) exemplify the enduring social value of restaurants, pubs, and bars.
- A substantial 74% of the UK population believes government support for hospitality is necessary.
- Two-thirds of weekly visitors recognise the crucial community role of hospitality venues.
Despite the financial challenges posed by the current economic situation, a significant portion of the British population continues to prioritise dining out and socialising. Research from Zonal’s GO Technology report, in collaboration with CGA by NIQ and UKHospitality, highlights that 65% of UK consumers consider spending on eating and drinking out to remain paramount. This figure is even more pronounced among those aged 65 and over, with 71% underscoring the time-honoured tradition and social value of such activities.
Support for the hospitality sector is notably strong among the British public. Approximately three-quarters (74%) of surveyed consumers indicate that it is imperative for the government to extend support to the hospitality industry. Furthermore, 60% of consumers express a desire to support the sector personally, with this number rising to 72% among regular patrons. Two-thirds of respondents (64%), increasing to 71% among weekly visitors, acknowledge the significant role hospitality businesses play in their local communities.
The motivations for dining out remain diverse, yet socially inclined. Leading reasons include socialising with friends and family (50%), celebrating special occasions (44%), and treating oneself (41%). Other notable motivations involve creating memories (21%), trying new foods or drinks (21%), and unwinding (20%). This diverse range of motivations highlights the multifaceted appeal of going out despite tighter budgets.
The hospitality industry thrives on the consistency of service and quality. Essential factors that ensure repeat business are quality food, exceptional service, and value for money. The industry’s stakeholders emphasize the importance of investing in technologies and personnel to aid in delivering these core experiences, which are critical to maintaining customer loyalty. Tim Chapman, Chief Commercial Officer of Zonal, notes the necessity of creating experiences that cannot be replicated at home.
The research reiterates the indispensable position of hospitality within British culture. According to Karl Chessell, Director of Hospitality Operators and Food, EMEA, at CGA by NIQ, the sector is not merely an accessory but an essential component even amidst financial austerity. As inflation trends hopefully reverse, there is optimism about increased consumer spending. Moreover, the evident public goodwill towards hospitality enterprises fortifies the argument for governmental backing.
Amid economic constraints, the UK’s enduring commitment to hospitality reflects the sector’s deep-rooted cultural and social significance.
