Get Laid Beds pulled £500,000 in sales across a single Black Friday weekend, with 28th November alone marking the biggest trading day in the Leicestershire manufacturer’s 14-year history.
The numbers tell a story about what happens when traditional carpentry meets pent-up demand for quality. A 36% jump across the Black Friday and Cyber Monday period. A 32% uplift on the Friday itself compared to the previous record day in 2024. All from a workshop that still makes every bed frame by hand.
Scott Shields, the company’s chief executive, watched the orders pile in. “This year has been about scaling the business with intent while staying true to what makes us different,” he said. “Get Laid Beds was founded by Jonny and Jean fourteen years ago on clear principles of craftsmanship and quality with total control over how our beds are made and those values continue to guide every decision we take. Record breaking sales, alongside continued investment in our workshop and people, show that customers still value furniture that is well made and built to last.”
The company cuts, shapes and assembles premium wooden bed frames in Leicestershire using 100% solid wood and techniques that haven’t changed much in decades. What has changed is the scale.
In 2025 alone, Get Laid Beds funnelled £3 million in revenue from the London area back into the Midlands. Since 2023, that figure stands at £11 million. The money supports skilled carpentry jobs in a region where manufacturing employment has been under pressure for years.
“We are proud to be growing a manufacturing business in the Midlands while protecting the foundations the company was built on,” Shields noted. “In 2025 alone, we brought over £3,000,000 of revenue from the London area into the region, taking that figure to more than £11,000,000 since 2023. That growth supports skilled jobs in Leicestershire and reflects our commitment to investing in local people – supported by company-wide training that helps our team’s personal development, to progress in their roles and build long-term careers in manufacturing.”
The company added a precision turning lathe this year, boosting consistency across turned components without abandoning its handmade ethos. It’s a balancing act—scaling output while maintaining the quality that justifies premium pricing in a market flooded with flat-pack alternatives.
But domestic growth tells only part of the story. Europe delivered £3.4 million in overseas sales in 2025, a 151% year-on-year increase. European customers alone generated over £500,000 in revenue following a targeted launch campaign across the continent.
The performance prompted Get Laid Beds to accelerate its push into commercial and trade markets. Melanie Whetstone joined as commercial sales manager to spearhead expansion into hospitality, retail and large-scale residential projects. Her background in interior design positions the company to compete for contracts that require both volume and bespoke specifications.
The furniture manufacturing sector in the UK has faced decades of decline, with production increasingly shifting to low-cost overseas factories. Get Laid Beds bets on the opposite trend—that a segment of buyers will pay more for locally made, durable furniture in an era of disposable homeware.
That wager appears to be paying off. The company now aims to double its trade performance in 2026 by expanding its specialist workforce and securing new contracts across the UK and United States. The European market remains a priority, with plans to deepen penetration beyond the initial surge.
The Black Friday weekend represented more than a sales spike. It validated a business model built on the unfashionable premise that slow, handmade production can scale without compromising what makes it valuable in the first place.
For a workshop in Leicestershire, that’s proved to be a half-million-pound bet worth making.
