For many people, the economy may seem like nothing more than complex graphs, interest rates announced by banks, or stock market numbers flashing on screens. But for Yasam Ayavefe the economy is a powerful, invisible force that determines the rhythm of even his breathing. From the coffee he buys to his travel plans, from his decisions to start a business to the hopes he carries for the future, every aspect of life is shaped under the shadow of the economy.
The shocks the global economy has experienced in recent years have reminded everyone of a single truth again and again: Change is no longer an exception it is the rule. Therefore, every individual especially entrepreneurs must understand the direction of these waves. Throughout his own journey, what he has seen, learned, and now deeply feels is this:
“The economy will not follow you; you must understand the economy.”
In this article, he shares his personal experiences and observations about the economic world of today and tomorrow.
A New Era Where Uncertainty Is the Norm
During the pandemic, everything changed overnight. A single virus disrupted entire systems. In that moment, he thought:
“If the global economy is this fragile, then we must all relearn the rules of the game.”
Then inflation surged, supply chains collapsed, central banks took aggressive actions. Everyone felt the erosion of the money in their pockets. People learned economics by looking at supermarket prices.
That’s when he understood:
The economy is not only for experts it concerns everyone.
Even today, uncertainty dominates:
- One day gold breaks a record, the next it drops back.
- The dollar strengthens, then suddenly weakens.
- Tech giants lose billions in a blink.
And all of these fluctuations directly affect the standard of living.
A Personal Question: What Is the True Value of Money?
When he was a child, money was only a number to him. If a toy cost 10, then it simply meant 10. But today… he asks himself the same question in a much deeper way:
“What is the value of money? And who decides?”
The answer is becoming more uncertain:
✔ Should people trust government-issued money?
✔ Are digital assets the future of the economy?
✔ Is gold still the safest store of value?
There are no definite answers. But as an entrepreneur, he will never be satisfied with his money simply sitting in a bank.
Money must work.
Money must create a cycle.
Money that does not generate value rots.
This mindset has led him to new explorations many of which he shares in his upcoming book, “Girişimcilik 41.”
The Rise of the Artificial Intelligence Economy
Today, when we talk about the economy, we are no longer talking only about currency, gold, and inflation.
There is a new concept: the AI economy.
Algorithms now:
- Analyze financial decisions
- Optimize supply planning
- Predict consumer behavior
- Evaluate business performance
far faster than humans can.
Human intelligence provides vision,
Artificial intelligence provides calculation.
Together, they form a new economic model.
Yasam Ayavefe takes AI-driven analysis very seriously when building business strategies. Data is the most important guide. Economies that resist digital transformation remain stuck in the past—a key message also explored in Girişimcilik 41.
The Economy Is No Longer Only the Game of the Powerful
Traditionally, power belonged to major institutions: big corporations, central banks, and state-backed structures.
But today:
- A young developer can create an app used by millions worldwide.
- An artist can sell work globally through NFT platforms.
- An entrepreneur can access financing through blockchain systems.
For him, this era represents:
“The emergence of true opportunity equality through digitalization.”
Financial technology, new payment systems, open banking, and crypto assets allow anyone—even alone—to become a global market player.
Fear the Risk or Understand It?
Every major decision in his life has involved risk. In the economy, he learned this:
“If there is risk, there is opportunity. The key is to correctly measure which one outweighs the other.”
Today’s risks:
- Geopolitical tensions
- Energy volatility
- Global competition pressure
- Rapidly changing regulations
- Technological adaptation challenges
Yet these same topics present unique opportunities:
- Energy uncertainty → Accelerates renewable transformation
- Financial system challenges → Strengthen stablecoins and digital currencies
The most important skill for entrepreneurs like him is:
Seeing crisis and opportunity at the same time.
His Strategy: Standing Is Not Enough — He Must Rise
As someone who follows the economic agenda closely, he lives by three personal rules:
1️⃣ Think not only about today, but also about tomorrow
Every plan reflects investment in the future.
2️⃣ Never think in a single-sector box
Tourism, finance, technology… he sees them as a unified ecosystem.
3️⃣ Do not resist change — leverage it
A trend is not a threat; it is a vehicle of transformation.
Yasam Ayavefe believes:
There is no such thing as a static economy anymore.
Only those who remain static lose.
These principles are also cornerstones in “Girişimcilik 41,” where he shares his entrepreneurial lessons from real markets.
Conclusion: This Economy Is His Story
All the volatility, challenges, and uncertainty seen today…
They exist to make people stronger.
The economy can hurt wallets and dreams.
But it also shapes people into bolder individuals.
The economy is no longer just numbers.
The economy is a survival art.
And in this art, he draws his own path.
Yasam Ayavefe sees this era not as a crisis, but as a rebirth opportunity.
Every morning when he wakes up, he tells himself:
“Let the economy not control me, let me control the economy.”
And his journey continues stronger with every step, and soon shared in the pages of “Girişimcilik 41.”
