The transformation of eKeeper Group into finova Broker marks a significant shift in supporting mortgage brokers.
- This change aims to deliver enhanced solutions tailored for the intermediary sector.
- Key features of the new CRM include digital conveyancing and integrated credit checks.
- Brokers benefit from a swift lead verification system, improving efficiency significantly.
- Finova Broker’s launch signals a strong investment focus in broker-specific solutions.
The rebranding of eKeeper Group into finova Broker signifies a profound change within the mortgage brokerage industry, marking a strategic move to bolster support for brokers. This transition is designed to offer a more robust set of solutions tailored specifically to meet the challenges faced by intermediaries. Key enhancements to the customer relationship management system include the introduction of digital conveyancing, integrated credit checks, and customizable customer retention workflows, all geared towards improved compliance and financial performance.
Among the updates, the CRM functionality introduces a lead verification mechanism that ensures a seamless journey from initial customer inquiry to a partially completed fact-find. This streamlined process not only enhances efficiency but also strengthens the management of customer relationships, providing brokers with the tools to effectively engage with their clientele.
Finova Broker has also restructured its mortgage club, now called finova Payment Mortgage Services (fPMS). This platform extends a comprehensive array of support services, including expedited payment processing where procurement fees are settled within 24 hours. Such enhancements are critical for brokers seeking to optimize their operations with prompt financial transactions and tailored technology solutions.
Matt Harrison, the Commercial Director at finova Broker, explains, “The official launch of finova Broker, as part of the larger finova group, allows us to clearly position ourselves in the broker market as a key champion of the broker community.” He emphasizes the advantages customers gain by being part of the finova brand, especially in terms of advanced tools designed to enhance broker efficiency and profitability.
Paraag Dave, CEO of finova, further states the company’s commitment to the mortgage industry by highlighting this strategic launch as a significant investment in innovative broker solutions. By carving out a dedicated brand within finova, the organisation seeks to provide incisive solutions specifically for brokers, addressing the dynamic and evolving nature of the mortgage sector.
The launch of finova Broker promises a strategic focus on empowering mortgage brokers with dedicated, advanced tools.
