Flourish, a new company by Apprentify, is set to transform recruitment by focusing on diverse backgrounds.
- The initiative is led by Sarah Skelton, targeting non-traditional candidates lacking formal degrees.
- The venture aims to provide comprehensive sales training and mental well-being support.
- Businesses will benefit from continuous coaching to ensure new recruits thrive.
- Flourish stands out by maintaining involvement post-recruitment, unlike traditional agencies.
Flourish, an innovative company launched by Apprentify, seeks to redefine the recruitment landscape by embracing a broad spectrum of talents, including individuals who may not have followed the conventional educational path. This initiative is spearheaded by Managing Director Sarah Skelton, whose extensive experience in the employment sector brings unique insights into tackling the industry’s traditional reliance on academic qualifications.
Skelton expresses concern over the industry’s rigid focus on the ‘ideal’ candidate profile, often leading to a systemic oversight of individuals with the potential to excel in sales environments but who lack university degrees or come from varied socio-economic backgrounds. She says, ‘We of course welcome graduate entrants as well but we recognise the challenges faced by people starting out in sales for the first time who may not necessarily fit the template of what people see as a typical salesperson.’
Flourish’s approach is distinct, prioritising the provision of comprehensive sales training alongside support in mental wellbeing. The company recognises that while technical skills are crucial, personal development in areas such as resilience and confidence is equally important to ensure personal and professional growth.
This venture offers businesses a dedicated partner in not only identifying talent but also in nurturing it over the critical first year of employment. Through one-to-one coaching, candidates are equipped with life skills that enhance communication and confidence, as well as providing access to exclusive industry insights.
Backed by over two decades of expertise, Sarah Skelton reunites with Jonathan Fitchew, the CEO of Apprentify Group, to realise Flourish’s potential. Fitchew emphasises the company’s unique commitment to ongoing support rather than merely placing candidates. ‘Flourish is all about finding the right people for the right roles and then supporting them every step of the way,’ Fitchew states, pointing to the venture’s broader mission of facilitating significant impacts for both employees and companies.
Flourish signifies a promising shift towards inclusive recruitment, extending vital support beyond traditional norms.
