Ted Baker has introduced a refreshed digital shopping experience for UK customers.
- The iconic fashion retailer’s new site went live on 15 November, showcasing its menswear, womenswear, and accessories collections.
- The website is managed by United Legwear and Apparel, a new partner appointed to enhance Ted Baker’s online presence.
- The brand’s previous digital operator faced financial difficulties earlier this year, leading to the recent changes.
- Plans are in place to expand the site’s availability to European markets soon.
In a strategic move to revitalise its e-commerce operations, Ted Baker has launched a newly designed website exclusively for its UK market. The site, which became operational on 15 November, features a curated selection of Ted Baker’s renowned menswear, womenswear, and accessories. This launch marks a significant step in the brand’s recovery and expansion strategy after its previous UK operator, No Ordinary Designer Label, entered administration in March.
The new e-commerce platform is operated by United Legwear and Apparel, appointed by Ted Baker’s owner Authentic in September. This partnership aims to infuse the brand’s digital presence with Ted Baker’s signature British charm and sophistication. According to a spokesperson from Authentic, the website offers an “elevated and fresh shopping experience” through sleek visuals and user-friendly navigation, making the brand’s most-loved categories more accessible to its audience.
There are plans to broaden the website’s reach with European versions expected to launch soon, indicating the brand’s commitment to strengthening and expanding its online reach across multiple markets. This development comes as a direct response to the challenges faced earlier in the year, reflecting Ted Baker’s resilience and adaptability in the competitive fashion industry.
Ted Baker is poised to strengthen its market presence with a strategic digital revitalisation, reflecting its adaptability in online retail.
