The Equity Release Council has introduced a new member directory, enhancing consumer access to later life lending services.
- The directory was launched at the Later Life Lending Summit in Sheffield, aiming to connect consumers with advisers and legal experts.
- It allows members to display services ranging from equity release advice to wealth management, improving service visibility.
- Enhanced geographic targeting and language options cater to diverse consumer needs.
- The update positions the directory as an essential tool for accessing personalised financial advice in later life.
The Equity Release Council (ERC) has rolled out an upgraded version of its member directory, aimed at simplifying the process for consumers to find relevant advisers and legal professionals for later life lending. This development was announced at the Later Life Lending Summit held in Sheffield, a significant event for the financial community.
This refined directory aspires to bridge the gap between consumers and a comprehensive range of services. Consumers can now swiftly identify and connect with ERC members offering expertise in equity release, wills, trusts, pensions, and wealth management. This initiative enables professionals to effectively present their services to a wider audience, potentially expanding their client base.
Additionally, the directory has been designed to support a diverse consumer base by incorporating better geographic targeting. Consumers now have the flexibility to select their preferred method of support, whether it be face-to-face interactions, telephone consultations, or digital communication. Furthermore, the inclusion of advisers who can communicate in different languages such as Urdu, Spanish, and Arabic ensures that non-English speaking consumers can also benefit from these services.
Jim Boyd, CEO of the Equity Release Council, highlighted the directory as a pivotal step forward. He remarked, ‘The later life lending market is growing and innovating to help the increasing numbers of customers who are looking for support with borrowing in older age. We are therefore delighted to launch our revamped members directory which allows our members to better showcase their offering to potential customers.’ Boyd further noted the importance of finding the right adviser to discuss various borrowing options and their implications on finances in later life.
The member directory also includes contact information for lenders and a list of ERC associates, making it a valuable resource for businesses contemplating entering the later life lending market. This inclusion not only provides consumers with immediate access to lenders but also assists businesses in navigating the market dynamics efficiently.
The Equity Release Council’s new directory significantly enhances access to tailored financial advice for those navigating later life lending options.
