Journey Further and LUSSO’s successful collaboration continues with a renewed partnership, focusing on developing LUSSO’s organic growth and market presence.
- LUSSO experienced remarkable growth in 2024, thanks to Journey Further’s strategic support in launching over 400 new product lines.
- The partnership achieved impressive growth figures, with a 141% rise in LUSSO’s organic referring domain profile and a 117% increase in non-brand organic traffic.
- Key media coverage in prestigious outlets highlighted LUSSO’s product innovation to a global audience.
- The 2025 focus is set on expanding LUSSO’s brand awareness and reinforcing its reputation for quality amidst ambitious growth plans.
Journey Further’s partnership with LUSSO has entered a new phase, demonstrating a commitment to further strengthen LUSSO’s organic market presence and reach. Their collaborative efforts have been central to significantly enhancing LUSSO’s organic growth, particularly in the luxury bathrooms and homewares market.
In 2024, Journey Further aided LUSSO in launching an impressive array of over 400 new product lines, including Tiffany marble, Colore concrete, and Porcelain tiles. The strategic initiatives have contributed to a robust growth of 141% in LUSSO’s organic referring domain profile and a 117% boost in non-brand organic traffic, underpinning the tangible success of their collaboration.
LUSSO’s achievements have garnered attention from leading publications such as The Times Luxx Magazine, ELLE Decor, and Grand Designs, which have showcased the brand’s innovative products and commitment to quality to a wide-ranging audience. This media coverage has been pivotal in elevating the brand’s stature on a global scale.
As the partnership progresses into 2025, both companies are committed to building on their past successes by concentrating on expanding LUSSO’s brand awareness among targeted audiences. Antony Mohan, Director of Sales & Marketing at LUSSO, expressed his optimism about the partnership’s future, emphasising the alignment and expertise found in Journey Further.
Paul Norris, Organic Media Director at Journey Further, remarked on the partnership’s success in doubling LUSSO’s market share within the luxury living space. The upcoming year is anticipated to be monumental in scaling LUSSO’s global brand presence.
The renewal of the partnership between Journey Further and LUSSO triumphantly illustrates the power of strategic collaboration in driving organic growth and brand expansion.
