Market Harborough Building Society (MHBS) has unveiled an app called Doshi to enhance financial literacy.
- Doshi targets low financial literacy affecting 23 million British adults, offering rewards-based learning.
- The app is part of MHBS’s Thrive! Agenda, which supports financial resilience within the community.
- Users engage with lessons and goals, earning points to redeem for retailer gift cards.
- The app is accessible via MHBS’s website, expanding financial education with over 15 partners.
Market Harborough Building Society (MHBS) has announced the release of a new app, Doshi, which aims to improve financial literacy among its users. The app is designed to address financial literacy issues affecting approximately 23 million adults in the UK, equating to nearly two-fifths of the adult population. Users of Doshi can anticipate an engaging learning experience, focusing on money management skills essential for everyday financial decisions.
Doshi forms an integral part of MHBS’s Thrive! Agenda—an initiative focused on enhancing financial resilience and supporting community well-being. The program has already recognized the pressing needs of the community by allocating significant financial support, including donations totalling £150,000 to food banks and homelessness charities. It also includes £150,000 for other local charities and a £2.2 million affordable housing initiative enabling families in Lutterworth and Market Harborough to access safe housing.
The app promotes financial wellness by allowing users to earn points through interactive lessons, frequent logins, and referrals. These points are redeemable for gift cards from various popular retailers, making financial learning not only educational but rewarding. By completing specific goals such as saving for emergencies or alleviating financial stress, users can progressively strengthen their financial confidence.
MHBS’s approach to financial education through the Doshi app is not only innovative but also reflects a broader commitment to community engagement. CEO Iain Kirkpatrick expressed pride in the initiative, highlighting that the app empowers users with essential financial management tools. His statement underlines MHBS’s dedication to fostering a thriving community equipped to handle financial challenges.
Founder of Doshi, Daniel Rose, emphasised the app’s mission to boost money management confidence among UK adults of all ages. He acknowledged that the Thrive agenda represents a substantial step forward, significantly contributing to better financial health in Market Harborough. Known as the UK’s ‘Duolingo of Money,’ Doshi collaborates with more than 15 financial organisations to deliver comprehensive financial education.
The Doshi app represents a significant advancement in financial education, aligning with MHBS’s mission to enhance community well-being through improved financial literacy.
