Benedict Allen and Huw Merriman headline the Aito conference in Valladolid, Spain.
- The event runs November 21-24 with the theme ‘Evolve & Thrive’.
- Merriman, ex-MP, advocated for easing travel restrictions during COVID-19.
- Allen is recognised for his exploration work and media presence.
- Industry leaders will discuss challenges faced by UK SME travel businesses.
Benedict Allen, famed explorer known for his ventures across harsh terrains, joins Huw Merriman, a former rail minister, to speak at the Aito conference. This event, renowned for its influential discussions, is set in the historic city of Valladolid, Spain, and draws attention from across the travel industry.
Scheduled from November 21 to 24, the conference will revolve around the theme ‘Evolve & Thrive’, reflecting the dynamic nature of the travel sector. Merriman, who previously served as the chair of the transport select committee, played a significant role in advocating for relaxed travel restrictions during the pandemic. His insights are expected to provide a retrospective on how government policies could adapt to support the sector more effectively.
Benedict Allen brings a different perspective to the conference. With a background rich in exploration documentaries and authored works, Allen exemplifies adaptability and resilience. His experiences in some of the world’s most challenging environments offer unique insights into innovation and survival — qualities which are increasingly relevant to the travel industry today.
Other prominent speakers include Martin Alcock, director of Travel Trade Consultancy, and Debbie O’Neill of Jules Verne. Their presence underscores the calibre of expertise the conference attracts. Heather McKinlay and Robert Kidd, respected for their specialist knowledge in tailor-made travel solutions, will also contribute their perspectives on emerging industry trends.
Expressing enthusiasm for the location and programme, Martyn Sumners of Aito commented on Valladolid’s rich cultural offerings and the importance of the conference. The Spanish Tourism Board’s support highlights the significance of this event on Aito’s annual calendar, aimed at probing vital challenges for UK travel SMEs.
The Aito conference in Valladolid underscores the evolving dialogue in the travel sector, blending expertise and cultural appreciation.
