GigPig, an online live music marketplace, has appointed Luke Geoghegan as its first Music Operations Director.
- Geoghegan brings extensive experience from his previous role at New World Trading Company.
- The appointment is part of GigPig’s strategy to enhance its hospitality network.
- Over 30,000 gigs have been facilitated by GigPig this year across more than 800 venues.
- This move fortifies the partnership with New World Trading Company.
In a strategic move to expand its foothold in the hospitality sector, GigPig has welcomed Luke Geoghegan as its inaugural Music Operations Director. Geoghegan, formerly the Head of Music at New World Trading Company, expressed his enthusiasm for joining GigPig, emphasising his commitment to supporting artists and venues by leveraging his extensive industry experience.
Geoghegan stated, “I’m excited to be joining GigPig as Music Operations Director, bringing my experience and passion to support the growth of GigPig by working closely with their incredible community of artists and venues.” With his background deeply rooted in music and hospitality, Geoghegan is poised to help GigPig achieve its mission of creating a fairer music industry while boosting revenues for partner venues.
This appointment not only marks a significant milestone for GigPig but also strengthens its collaboration with New World Trading Company. All 31 NWTC sites are now integrated into the GigPig platform, facilitating live entertainment bookings seamlessly. GigPig’s CEO, Michael Forster, lauded the addition of Geoghegan, highlighting his respect and value in the industry, which is crucial as GigPig continues its expansion plans.
Forster remarked, “We’re really excited to welcome Luke to the team, he’s highly respected in the music and hospitality sectors; seamlessly making sure live entertainment is high quality when delivered at scale while adding real value to hospitality venues.” With over 30,000 gigs facilitated this year alone across more than 800 venues, GigPig demonstrates significant growth, buoyed by new and existing partnerships with esteemed hospitality brands.
As GigPig strives to transform every pub, bar, and restaurant into a vibrant stage for artists, the inclusion of high-calibre talent such as Geoghegan signifies its ongoing commitment to support the music and hospitality industries. The partnership with New World Trading Company, alongside collaborations with renowned operators like BrewDog and Alberts Schloss, underscores GigPig’s ambitious growth trajectory.
The appointment of Luke Geoghegan signifies GigPig’s commitment to enhancing its live music offerings and strengthening industry partnerships.
