MC2, a strategic marketing agency, is now managing communications for Dow Schofield Watts.
- Dow Schofield Watts, established in 2002, is a pioneer in professional services with a unique model.
- The agency will enhance market positioning and lead communications efforts for the advisory group.
- MC2 aims to strengthen the brand and attract enterprising clients and talents.
- This partnership reflects Dow Schofield Watts’ growth ambition and strategic expansion across the UK.
MC2, a strategic marketing communications agency based in Manchester, has been appointed to oversee the external communications of Dow Schofield Watts, an influential business advisory group. The firm, known for its distinctive approach in the professional services sector, was founded in 2002 and quickly established itself as an innovator by offering a licensing model that empowers partners to develop their own enterprises with comprehensive support from a central infrastructure. Currently, Dow Schofield Watts includes 25 licensee businesses and employs a team of 110 professionals, of which 50 are partners, distributed across 12 offices throughout the United Kingdom.
After a rigorous and competitive selection process, MC2’s team, which specialises in professional services, has been selected to refine the market positioning and steer public relations and communication strategies for Dow Schofield Watts at a national level. The agency’s efforts will be concentrated on enhancing the brand’s value and attracting driven clients and visionary talent both within and beyond its established locales.
Dow Schofield Watts is owned by DSW Capital, a company listed on the AIM market, and typically serves owner-managed businesses. It aims to create, protect, and realise value for these entities. MC2 will collaborate with both the central team at DSW Capital and its network of licensee businesses to fulfil its new role effectively.
Shru Morris, Deputy CEO of Dow Schofield Watts, expressed enthusiasm for the collaboration, emphasising the need for a partner that understands the intricacies of their sector and shares their ambitious vision for growth. Morris stated, “We are committed to expanding our network across the UK to better serve our ambitious clients and their communities.”
Liam Buckley, a director at MC2, echoed these sentiments, celebrating the opportunity to work with a disruptor like Dow Schofield Watts. “It’s a privilege to be working alongside Dow Schofield Watts and further boost our network in the fast-growing professional services sector,” he said, noting the empowering nature of Dow Schofield Watts’ business model and its success over the past two decades. Buckley highlighted the agency’s excitement in contributing to Dow Schofield Watts’ mission of becoming a leading business advisory group in the UK.
MC2’s appointment marks a strategic move for both parties, aligning their efforts toward dynamic growth and enhanced market presence.
