Coopah, an AI-driven running app, successfully secured £1.5m in its latest funding round, supporting its mission to improve user retention.
- The funding round was backed by prominent figures such as Alistair Brownlee MBE and Ricky Simms, highlighting strong industry confidence.
- Gareth Nettleton, former Strava executive, has been appointed as Coopah’s new Chief Marketing Officer to steer its growth journey.
- This investment aims to bolster Coopah’s marketing efforts and refine its AI technology for more adaptive and flexible training plans.
- Coopah’s goal is to become a key player in addressing physical and mental health challenges through running.
Coopah, an innovative running app, has recently raised £1.5 million, marking a significant milestone in its growth trajectory. This funding round saw participation from notable investors, including Alistair Brownlee MBE and Ricky Simms, which reflects a vote of confidence from respected figures in the sports industry. Founded in 2022, Coopah’s mission is to help runners achieve their goals while reducing the dropout rate of new runners, which currently stands at 58% within the first month.
Alongside the funding announcement, Coopah has appointed Gareth Nettleton as its new Chief Marketing Officer. Nettleton brings a wealth of experience from his previous role as a marketing executive at Strava, where he helped the company reach over 100 million registered athletes. His role at Coopah will focus on scaling marketing operations and harnessing his expertise to expand the app’s reach.
The capital and strategic appointment are set to drive Coopah’s expansion and improved technology investment. The funding will support marketing efforts aimed at promoting the benefits of running, with a particular focus on its positive impacts on both physical and mental health. Coopah’s CEO, Dan Strang, expressed enthusiasm about demonstrating the app’s potential to the global running community.
With this investment, Coopah plans to enhance its core product features, leveraging artificial intelligence to create smarter and more adaptable training plans. The app also offers community-driven support, which fosters a sense of belonging among its users, encouraging them to complete their training routines together.
The funding round was primarily led by Redrice Ventures and Active Partners, with additional backing from Amrock Ventures and Tom Singh of Rianta Capital. Notably, the investment builds on Coopah’s previous pre-seed round in 2023, where London Marathon Events played a pivotal role. This development further cements Coopah’s position as the official training partner of the TCS London Marathon.
Coopah’s recent funding success and strategic appointments position it as a significant player in the AI-driven fitness app market, poised for substantial growth.
