In recent developments, Liverpool Feds Women’s National League football club has secured a new sponsorship.
- Creative Players, a Liverpool-based sports agency, has stepped in as the club’s new primary sponsor.
- The sponsorship provides crucial financial support after previous talks with a private investor stalled.
- This partnership follows Creative Players’ longstanding commitment to promoting women’s football.
- Liverpool Feds now proudly display the agency’s logo on their home shirts, marking a new chapter in their journey.
Liverpool Feds, competing in the FAWNL Northern Premier Division, have recently benefited from a significant sponsorship agreement with Creative Players. The Liverpool-based sports marketing agency has intervened following the collapse of negotiations with an intended private investor. This financial backing ensures invaluable support for the club over the remainder of the 2024/25 season.
Creative Players, recognised for its dedication to supporting women’s football, will now have its logo featured on Liverpool Feds’ home shirts, marking their first appearance during a match against Wolverhampton Wanderers. This deal exemplifies a continued partnership that started in 2022 when the agency initially pledged to subsidise the annual gym access costs for the club’s players. This commitment stemmed from a wider initiative by the agency to invest in the women’s game, following a successful campaign for the 2022 UEFA Women’s Euros.
Leigh Moore, the founder of Creative Players, expressed his enthusiasm about sustaining support for the club, reflecting on their shared history and the pivotal role clubs like the Feds play in local football. He emphasised the importance of fostering a strong football pyramid, asserting that the cultivation of homegrown talent is as vital to the game’s future as the contributions from elite teams. “Supporting women’s football has been integral to my career and Creative Players’ ethos,” Moore asserted, highlighting the club’s role in nurturing future stars, including providing game-time for players on loan from prominent clubs like Manchester United and Everton.
Abby Pope, the general manager of Liverpool Feds, voiced her gratitude for the essential funding, noting how it enhances their ability to maintain high standards in training equipment and facilities. She described the sponsorship not merely as financial assistance but a profound commitment to the community and the sport’s future. Pope remarked that such partnerships are critical, especially in challenging times for grassroots clubs, allowing them to continue competing and developing in Tier 3 of the Women’s Football Pyramid.
Founded in 1990, Liverpool Feds have experienced a steady rise in women’s football, securing multiple divisional titles and achieving historic success, such as reaching the third round of the Adobe Women’s FA Cup. This sponsorship embodies a new era for the club, rooted in mutual growth and shared objectives between Liverpool Feds and Creative Players.
This sponsorship deal represents a crucial step in fortifying Liverpool Feds’ future in the competitive landscape of women’s football.
