Majestic Wine expands its reach with a new store inside The Range’s Plymouth headquarters, marking its sixth store opening this year.
- The opening is part of Majestic’s broader strategy to enhance its physical retail presence across UK towns and cities.
- Recent launches include a 3,450 sq ft store in Solihull and locations in East Dulwich and Brentwood, Essex.
- The company has seen a significant rise in organic wine sales, surpassing its annual projections.
- Majestic Wine remains committed to fostering community engagement through experiential retail experiences.
In a notable move, Majestic Wine is strengthening its UK presence by launching a new store within The Range’s head office in Plymouth. This establishment marks the sixth addition to Majestic’s expanding network of outlets this financial year. This strategic placement within The Range’s premises signifies the wine retailer’s commitment to embedding its offerings in locations which promise high consumer interaction and accessibility.
Majestic Wine’s recent store openings in Solihull, East Dulwich, and Brentwood reflect its aggressive expansion strategy. The newly unveiled 3,450 square foot Solihull branch is part of the wine retailer’s ambitious plan to enhance brick-and-mortar retail experiences. These expansions are timely as the retailer positions itself to better cater to local communities ahead of the festive season.
CEO John Colley has expressed enthusiasm about the company’s growth trajectory in Plymouth, a location that has been targeted for some time. Colley states, “Plymouth is a city we’ve been targeting for some time as part of our expansion plans, so we are delighted to finally be opening our newest store here.” This statement underscores the strategic importance of Plymouth in Majestic’s growth plans.
Moreover, away from mere geographic expansion, Majestic Wine is bolstering its product offerings by capitalising on a marked increase in organic wine sales. The company has reported doubling these sales within the past year, thereby exceeding its previous full-year guidance projections.
Majestic continues to emphasise the importance of experiential retail, with the aim to connect more deeply with local customers and grow its footprint across various communities. This focus is directed towards creating vibrant retail experiences that go beyond traditional shopping, thereby helping to foster enduring customer relationships.
Majestic Wine’s strategic expansion signals a robust commitment to strengthening its market presence through community-focused retail initiatives.
