A new consumer app is transforming Manchester’s hospitality sector.
- The platform, Shuffle, commits £2.5m without taking business equity.
- It offers random cash-back rewards, encouraging consumer spending.
- 4000 users participated in a six-month trial, spending £60,370.
- Plans for expansion to Liverpool are set for early next year.
A new era for Manchester’s hospitality industry has begun with the launch of a consumer app from Shuffle. This platform stands out by committing a £2.5 million investment into the local sector, notably without demanding equity from the businesses involved. This financial backing is intended to spur commercial growth, facilitating new site openings and renovations.
The tool’s unique appeal lies in its rewarding system, which utilises open banking data to offer customers random cash-back rewards ranging from 5% to 100% on their purchases. This approach aims to bolster consumer engagement and spending within the partnered venues.
During a six-month test phase, 4000 users participated, collectively spending £60,370. Impressively, £22,130 was dispensed in cash-back rewards, averaging a generous 36.66%. This indicates a robust consumer interest and engagement with the platform.
Shuffle’s innovative model has attracted 16 operators in Manchester, including popular spots such as Diecast, Medlock Canteen, Trof, and Madre. The platform has contributed to the opening of eight new venues, with The Trading Route leading the way. Jamie Scahill, co-Founder of Manchester Union Brewery, praised Shuffle for its refreshing approach, stating it effectively drives footfall to venues without requiring equity.
Looking to the future, Shuffle aims to expand its footprint into Liverpool with a planned launch at the start of next year. This move signals growing confidence in its business model and its potential to replicate Manchester’s success in other cities.
Shuffle’s app marks a significant shift in hospitality investment strategy, fostering growth without taking equity.
