Pour Moi has launched a new store in Kingston Upon Thames, enhancing its retail footprint.
- The store, spanning 2465 sq ft, is the fourth physical outlet for the brand.
- The launch is part of Pour Moi’s strategic expansion across the UK, including partnerships with major retailers.
- In-house bra fitting services are available, catering to personalised customer needs.
- Kingston Upon Thames offers a blend of luxury and high-street shopping, making it an ideal location.
Pour Moi has expanded its presence in the UK retail market by opening a new store in Kingston Upon Thames, signifying a strategic move to bring its offerings to a broader audience in the south of England. The store covers an area of 2465 square feet, marking it as the brand’s fourth physical location, following its existing stores in Chester and Leeds Victoria Gate.
Founder and CEO Michael Thomson expressed enthusiasm for the new opening, stating that the brand’s foundation lies in ensuring women feel confident and comfortable. He noted the excitement in bringing Pour Moi’s popular products to Kingston Upon Thames, underlining the company’s commitment to enhancing accessibility of their brand across the UK.
The store features not only Pour Moi’s renowned lingerie and swimwear collections but also bestsellers from their nightwear, sportswear, and clothing lines. Significantly, the store offers in-house bra fitting services, allowing customers to have their bra size professionally measured, ensuring a personalised shopping experience.
According to Maria Ryan, the sales and marketing director, Kingston Upon Thames was a strategic choice for expansion given its reputation as a vibrant shopping hub that integrates both luxury and high-street brands. The store aims to capitalise on the bustling environment of Market Square, increasing Pour Moi’s visibility in a key retail location.
This opening is part of Pour Moi’s wider strategy to expand its retail operations, with plans to further extend its reach to other cities in the UK. Additionally, the brand has initiated online partnerships with well-known retailers such as Marks & Spencer, with upcoming collaborations with John Lewis, emphasising its growth in both physical and digital retail spaces.
The strategic launch of Pour Moi in Kingston Upon Thames signifies a calculated expansion of its retail presence in key UK locations.
