United Trust Bank (UTB) has introduced a new brand identity to foster growth.
- The rebrand highlights collaboration and unity in achieving goals.
- UTB has a history of building strong relationships across various sectors.
- With significant growth since 2004, UTB serves a diverse clientele.
- The new identity reflects UTB’s commitment to adaptability and trust.
United Trust Bank has recently launched a new brand identity as part of its continuous growth strategy, aiming to strengthen its position in the competitive financial sector. The fresh identity underscores the importance of collaboration and achieving more as a unified entity.
The bank has consistently focused on nurturing close relationships with brokers, housebuilders, developers, real estate investors, and SMEs. This effort to reinforce connections aligns with UTB’s longstanding focus on teamwork and collective progress.
Since its inception in 2004, when it operated with just 15 staff and £10 million in assets, UTB has witnessed considerable growth. It now manages nearly £4 billion in assets and serves around 60,000 depositors, offering a wide range of specialist financial services.
Chief executive officer Harley Kagan conveyed that while UTB’s core beliefs and service ethos remain unchanged, the new brand identity is vibrant and forward-thinking. The goal is to enhance personal connections with staff, brokers, and customers, reflecting the bank’s dedication to the manner of achieving outcomes, not just the outcomes themselves.
Kagan expressed satisfaction with the rebrand process, crediting brand agency Saboteur for delivering a modern and clean look. He anticipates positive reception from partners and customers, emphasising the new branding’s role in showcasing trust, adaptability, and strong relationships.
The collaborative process with Saboteur has resulted in a brand strategy that embodies UTB’s enduring values and future ambitions. The updated look preserves the foundational ethos that has driven the bank’s success while equipping it to advance further.
The refreshed branding of United Trust Bank is a strategic move to reinforce its values and position in the financial market.
