Continuum Attractions announces new acting CEO as Juliana Delaney departs.
- Andrew Pawson takes over, focusing on immersive technologies and growth.
- Company eyes expansion, seeking revitalisation opportunities for new attractions.
- Commitment to data-driven insights, GenAI, and AR in visitor experiences affirmed.
- Delaney transitions to new pursuits after 16 years as CEO.
Continuum Attractions has taken a significant step in its evolution by appointing Andrew Pawson as the new Acting CEO following Juliana Delaney’s departure after a lengthy tenure of 16 years. Pawson, who has been a key figure within the organisation for many years, steps into this role with ambitions to broaden the company’s portfolio through enhanced engagement with visitors.
Pawson has clearly articulated plans to integrate innovative, data-driven technologies and immersive experiences to appeal to a wide range of guests. His vision is rooted in his longstanding passion for the industry, aiming to make history accessible and enjoyable. He expressed enthusiasm for future growth, saying, “We specialise in bringing history to life and curating memorable and enjoyable experiences for our guests.”
In seeking growth, Continuum is actively looking for new attractions that could benefit from its unique commercial strategies and revitalisation efforts. This approach is intended to yield meaningful commercial results while respecting and honouring existing brand identities. The company’s current attractions already include renowned sites like The Real Mary King’s Close, known for its award-winning visitor experiences, as well as popular tours of Coronation Street and Emmerdale Village.
The strategic direction also involves a dedication to incorporating data insights alongside GenAI and augmented reality (AR) to enrich storytelling while maintaining its signature human touch. Sue Garland-Worthington, Group’s board member, reinforces this commitment, ensuring that each visit remains a unique experience. The use of advanced technology is seen as a way to augment the traditional narratives that have always been a hallmark of Continuum’s attractions.
Juliana Delaney, reflecting on her time with the company, acknowledged that her departure marks the end of an era. She stated her readiness to explore new pathways after successfully steering the company through numerous successful projects, such as the Jorvik Viking Centre and the Coronation Street The Tour, both of which attracted high visitor numbers.
Continuum Attractions stands poised for an exciting phase of growth and innovation under new leadership.
