Sainsbury’s unveils its Christmas advert for 2024 featuring the BFG.
- The advert opens with the BFG slicing a ‘snozzcumber’ while imagining tastier foods.
- Sophie, a real-life supermarket employee, joins the BFG to enhance Christmas meals.
- The BFG and Sophie source ingredients from Sainsbury’s suppliers.
- Stephen Fry concludes the advert inviting viewers to ask Sainsbury’s for a grand Christmas.
In an imaginative blend of fiction and reality, Sainsbury’s has released its much-anticipated Christmas advert for 2024, featuring the beloved character from Roald Dahl’s creation, the BFG, alongside a real-life Sainsbury’s employee named Sophie. The advert captures a whimsical narrative where the BFG dreams of replacing his usual fare with more appetising choices. The scene creatively illustrates this with the giant slicing into a ‘snozzcumber’, a nod to Dahl’s famous children’s book, and whimsically imagining alternatives such as ‘prawn coat-tails’ and ‘wigs in blankets.’ The transition from fantasy to reality occurs when the BFG engages with Sophie, a Sainsbury’s employee who appears while returning a trolley in a snowflake-filled car park.
The advert progresses as Sophie and the BFG embark on a culinary adventure, sourcing high-quality ingredients from Sainsbury’s trusted suppliers. They visit various producers, acquiring items like salmon, Brussels sprouts, and Stilton cheese, which are later featured in a delightful feast set within the BFG’s dream cave. This setting is lavishly arranged with an assortment of Sainsbury’s finest, including a roasted carrot galette, a smoked salmon and maple terrine, and a golden forest dessert. The partnership between the BFG and Sophie not only grounds the fantastical elements of the advert but also subtly promotes the supermarket’s extensive holiday food range.
The collaboration with the Roald Dahl Story Company introduces a nostalgic element, aiming to captivate viewers by tapping into the heartwarming spirit of the season. In a strategic move to align commercial success with social responsibility, Sainsbury’s also highlights its partnership with Comic Relief, aiming to deliver over five million meals to families facing food poverty this Christmas. This effort is emphasised in a special version of the advert set to air, showcasing the retailer’s commitment to community welfare.
Bringing the narrative to a close, the advert features the voice of Stephen Fry, who resonates with a message that encourages viewers to enhance their festive celebration by relying on Sainsbury’s culinary expertise. Fry’s voiceover, combined with the visual splendour of the advert, encourages consumers to consider Sainsbury’s as their go-to for Christmas dining solutions, asking: ‘Want to go big this Christmas? Ask Sainsbury’s. Good Food for all of us.’
The BFG Christmas advert by Sainsbury’s not only delights but also reinforces its dedication to offering quality festive foods and supporting charitable causes.
