A recent survey reveals that most travellers remain indifferent to the rising integration of AI in travel.
- 60% of cruise passengers surveyed are unfazed by AI in travel.
- 32% prefer human interaction over AI in booking processes.
- Most concerns are about AI’s limitations in understanding individual needs.
- A small 10% express distrust in AI handling crucial booking details.
A comprehensive study involving over 700 cruise passengers unveiled that a significant portion of consumers exhibit indifference towards the escalating utilisation of AI in the realm of travel booking. This predominant sentiment suggests a shift in consumer attitudes as technology continues to advance.
While 60% of respondents displayed neutrality regarding AI’s growing role, a notable 32% conveyed a preference for the human touch in their interactions during the booking process. This preference underscores a persistent desire for personal engagement amid advancing technology.
Concerns about AI’s limitations are prevalent, with many respondents indicating a reluctance to adopt AI due to its perceived inability to comprehend unique travel needs. Human travel agents are still favoured, with nearly 80% of those surveyed affirming that human agents offer better understanding and care.
Distrust in AI’s ability to accurately manage critical booking particulars was expressed by 10% of participants. This cautious stance highlights the potential risks associated with relying solely on technology in complex travel arrangements.
In contrast, a mere 8% are inclined towards AI-operated bookings. This minority anticipates that AI can expedite the booking process and enhance efficiency through rapid technological solutions. They also foresee AI offering round-the-clock service and tailored travel recommendations, meeting the modern demand for convenience.
Though AI continues to evolve, human interaction remains a valued component of travel services.
