The Harris Group appoints Andrew Lawson as the new Managing Director for Harris Maxus.
- Lawson’s appointment is part of a strategic restructuring plan within Harris Group.
- He brings over 20 years of experience in commercial vehicle roles, including significant positions at Mercedes-Benz.
- Harris Group aims to strengthen its marketing efforts by bringing its functions in-house.
- The company sees Lawson’s experience as vital for expanding Harris Maxus in the UK.
In a significant move, the Harris Group has announced the appointment of Andrew Lawson as the new Managing Director for Harris Maxus, marking a strategic shift in its operational tactics. This decision aligns with a broader strategy to restructure the company, reflecting its progressive business model. Lawson’s entry is expected to spearhead growth initiatives for Harris Maxus in the UK, utilizing his extensive expertise in fleet strategies and dealer network management.
Having spent over two decades in pivotal roles within the commercial vehicle sector, Lawson’s career highlights include his tenure as sales director at Mercedes-Benz UK and as director of fleet at Mercedes-Benz USA. His wealth of experience is anticipated to be instrumental in driving substantial growth for Harris Maxus, bolstering its reputation and market presence.
Harris Group’s decision to internalize its marketing operations is a calculated approach to adapt to the evolving motor industry landscape. By bringing the Irish and UK marketing functions in-house, the company aims to amplify its growth potential while enhancing support for its dealer partners. This transformation is supported by the recent appointment of new marketing managers, expected to join in November, alongside plans to boost resource allocation and elevate marketing capabilities.
Furthermore, the Harris Group is enhancing its compliance and governance frameworks with the addition of a new legal counsel. Brian Patterson, managing director of Harris Group, highlighted the significance of these strategic changes in reinforcing the company’s foundation and driving its long-term objectives. He emphasized the company’s commitment to delivering exceptional sales experiences and customer services, attributes that have been integral to Harris Group’s success for over 60 years.
Andrew Lawson’s leadership is set to drive Harris Maxus’s growth in the UK.
