Sainsbury’s unveils its 2024 Christmas ad, introducing the BFG from Roald Dahl’s stories alongside store colleagues.
- The advertisement launches across the grocer’s social media channels and major UK TV networks.
- The narrative showcases the BFG collaborating with a colleague named Sophie to source festive foods.
- The ad highlights Sainsbury’s diverse Christmas food offerings displayed on a grand dining table.
- It concludes with a festive message from Stephen Fry inviting customers to explore Sainsbury’s Christmas range.
Sainsbury’s has officially launched its 2024 Christmas advertisement featuring the iconic character, the BFG, from Roald Dahl’s beloved stories. This year’s ad, which draws on nostalgia and the festive spirit, debuts on the supermarket’s social media platforms and major UK television networks at designated times.
The advertisement begins with a whimsical scene where the BFG is seen chopping a ‘snozzcumber’, a fictional vegetable, while pondering how to make Christmas more exciting. This enchanting opening sets the tone for the storyline, capturing viewer interest.
Soon after, the BFG is depicted at a Sainsbury’s car park where he encounters Sophie, a genuine Sainsbury’s employee. Sophie offers her assistance, and together they embark on a journey to gather high-quality festive foods, emphasising the authenticity and teamwork within Sainsbury’s operations.
Throughout their quest, viewers are treated to visuals of fresh produce sourced from the supermarket’s suppliers, including salmon, Brussels sprouts, and Stilton cheese. This segment subtly underlines Sainsbury’s commitment to offering a diverse range of quality products.
The journey culminates in a lavish dining scene, featuring Sainsbury’s Christmas food range, such as a Carrot Galette and a Golden Forest dessert. These items, part of the ‘Taste the Difference’ line, showcase the brand’s culinary diversity.
In the closing scene, the BFG and Sophie exchange Christmas wishes, and a voiceover by Stephen Fry invites audiences to explore Sainsbury’s offerings more deeply. Fry’s presence adds an extra layer of warmth and familiarity, enhancing the advert’s emotional appeal.
Sainsbury’s head of campaigns, Emma Bisley, articulates the company’s mission to create memorable Christmas experiences through quality food offerings, supported by a collaboration with the Roald Dahl Story Company. This partnership is aimed at infusing the campaign with magic and joy, resonating with a broad audience.
Sainsbury’s 2024 campaign, featuring the BFG, blends nostalgia with festive excitement to highlight its diverse Christmas range.
