A new price promise aims to boost early bookings for 2026 cruises, offering benefits to passengers booking within four weeks of release.
- Fred Olsen Cruise Lines has introduced a policy where early bookers can receive a cabin upgrade or on-board credit if prices drop.
- The initial itineraries include special solar eclipse sailings in August 2026, with routes to Iceland and Spain.
- Guests can depart from several UK ports, enhancing accessibility for diverse travellers.
- The policy addresses uncertainty among guests about the best time to book for optimal value.
Fred Olsen Cruise Lines is setting a precedent with its latest initiative designed to reward early bookers for 2026 cruises. By providing a ‘price promise’, the company assures passengers that if an equivalent cabin’s price drops after booking, they will be eligible for a free cabin upgrade or on-board credit. This scheme is specifically targeted at customers who commit to their travel plans within the initial four weeks of a cruise’s availability.
The first opportunity for guests to take advantage of this ‘freedom fare’ will be with the 2026 summer itineraries. These itineraries feature three extraordinary sailings orchestrated to allow passengers to experience a total solar eclipse. Scheduled for August, these cruises will navigate the scenic routes of Iceland on board the Bolette and Balmoral, and venture through Spain with the Borealis.
Strategically, the cruises are set to depart from major UK ports including Southampton, Liverpool, Newcastle, and Edinburgh Rosyth, making them accessible to a wide range of passengers across the country. This move not only caters to the enthusiastic eclipse chasers but also appeals to travellers looking for unique summer experiences.
The introduction of this pricing strategy is a direct response to feedback from Fred Olsen’s guests, who expressed concerns regarding the timing for securing the best value for their journeys. According to Geoff Ridgeon, the Head of Sales, the ‘freedom fare price promise’ has been crafted to provide peace of mind, ensuring that early bookers are not at a disadvantage should prices be reduced later.
Martin Lister, Head of Product Innovation, highlighted the allure of the new summer itineraries. He emphasised the exceptional opportunities to witness Iceland’s natural splendour, as well as Spain’s cultural heritage during this celestial event. Lister pointed out that these itineraries are meticulously curated to offer immersive experiences, where guests can truly engage with local cultures and witness breathtaking landscapes.
This initiative underscores Fred Olsen’s commitment to offering value and unique experiences to its passengers.
