Emerald Cruises announces new initiatives alongside an ITV feature.
- Agents offered £75 points for Mediterranean bookings in November.
- First 20 to complete training receive a branded bag.
- Marketing resources available on social media for agents.
- Opportunity highlighted by Director for sales growth with TV feature.
Emerald Cruises has introduced an array of new trade incentives, coinciding with the upcoming ITV series featuring the Emerald Azzurra. This initiative allows travel agents to engage more deeply with the brand, as the series, starring popular TV host Judi Love, highlights the luxurious experiences available on board.
Agents are encouraged to seize the opportunity presented by this television exposure. Notably, they can earn £75 worth of points for each Mediterranean booking made in November 2024. These points are redeemable for a variety of gifts and vouchers, which must be claimed by agents by the end of November to ensure arrival before Christmas.
Further engagement is fostered through a special offer for the first 20 agents who complete the Emerald Cruises Luxury Yacht Cruises training module. These agents will receive an Emerald Cruises branded bag, adding an additional layer of incentive to participate in the training.
In addition to these incentives, Emerald Cruises has made a suite of marketing materials available to agents. These include social media tiles, images, posters, and training videos accessible via the Scenic & Emerald Cruises Totally Trade Facebook page. This resource aims to equip agents with tools to effectively promote the cruises.
Nick Hughes, the Director of Sales, Partnerships, and Strategic Growth at Emerald Cruises, expressed his enthusiasm for the primetime television feature, seeing it as a significant sales opportunity. He emphasized the company’s commitment to supporting their agent partners, providing practical advice and continuous investment in reward schemes to acknowledge their valuable contributions.
Emerald Cruises capitalises on television exposure to enhance agent engagement and sales through strategic incentives.
