The success of brand management is largely determined by how optimized the ROI (return on investment) is. Therefore, bid management (BM) in PPC (pay per click) campaigns is important. By increasing the efficiency of BM, it is possible to ensure that all investments will be “useful” and will eventually be converted into company profits. It is logical that in this case, useless advertising costs will be minimized, and the volume of traffic will increase. The right strategy will lead to saving the budget and increasing the brand’s popularity; the ultimate goal is to increase profits and boost the brand’s credibility. Every advertiser cares that his ads reach the audience, but this is possible with proper participation in the auction.
In this report, we will analyze what real-time bidding (RTB) is, how to set up a bidding strategy, how to organize PPC campaigns and implement BM. We will definitely tell you what monitoring services exist, how to use them and what advantages they have. You may ask, “What is brand bidding in affiliate marketing?” This is an appropriate question, as your marketing budget may be at risk due to BB. Third parties can bid on your keywords, luring your customers away and reducing your traffic. It is good that this activity can be detected and stopped in a legal way: you can file a complaint with Google Ads or go to court. We can offer you the BluePear detection tool, we will tell you about it later.
Real-Time Bidding and DCO
RTB works as follows. When a user launches an application on their smartphone or visits a website, an auction is held, it determines which advertisement the visitor will see. Two factors matter: the first is the size of the bid; the second is matching the query (if the visitor uses the search). It happens that you pay more, but your ads are not displayed because your competitor has chosen more accurate keys. The auction is held behind closed doors. All calculations are done programmatically; Google Ads algorithms are hidden. In addition, the software is constantly updated so that fraudsters and counterfeiters have difficulty placing false advertisements.
It is believed that RTB increases the performance of advertising and leads to an increase in ROI. You can view data on this indicator for the past year on Statista. Visitors see ads for high-rated products, and low-rated services are screened out. This situation pushes advertisers to take care of the brand’s reputation. To have a high confidence score, customers need to be satisfied with the service and leave positive feedback. Use dynamic creative optimization (DCO), which involves creating ads tailored to a specific user audience. You will be able to get a higher conversion rate and increase the audience engagement rate. You need to ensure that potential customers respond to ads more often, and this is possible with the help of DCO.
Monitoring, Optimization, Security
Practice has shown that RTBs require constant monitoring and optimization, only in this case the strategy will be productive. Your campaigns should be monitored in real time and adjusted as needed. Such actions will help you stay within the allocated budget. Bids that do not resonate with the target audience should be removed and replaced. In addition, proper security must be ensured. To do this, advertisers are recommended to cooperate only with trusted partners, exchanges and advertising networks. Create your own blacklist to include companies that have shown themselves negatively towards you. Try to be original, but do not forget about the norms: ads that do not meet the design standards may be withdrawn from the auction. Integrate SEO and PPC marketing strategies, you can read more about this at Forbes.
Few Words About BluePear
BluePear (BP) is an effective AI-based solution; you can get the free version for free. The tool was created for advertisers: you will be able to protect your PPC ads from BB. More than 12 thousand violations are monitored every month, which indicates the high effectiveness of the program. More than a hundred global brands cooperate with BP. The tool monitors 24/7 and can detect various fraudulent activities based on your branded keywords. If affiliates play a dishonest game with respect to your trademark, they will be exposed. BP collects information that is saved and can be viewed in the dashboard. If detractors use a VPN to change the Internet address, they will still be detected: you just need to select GEO in the program settings.
Competitors can make typos in your keywords, use masking, apply time targeting, create fake links and use other methods, but they will still be detected using BP. Using the tool is very simple: enter keywords and identify the countries that should be tracked. You can review the collected information and view screenshots in your personal account. This evidence can be used when submitting a claim to GoogleAds. If you have any difficulties, you can consult with BluePear specialists. If you like the BP monitoring tool, you can pay every month or get a discount by paying a fee annually. You can expand the number of GEO to 15 and the number of keywords to 300. The standard check frequency is 6 times a day.
Let’s Sum Up
You can successfully manage your brand if you trade in real time and use monitoring tools such as BluePear. Advertisers can try the free version and immediately find out which affiliates are acting dishonestly. It is difficult to search for violations manually – therefore, artificial intelligence-based tools are an excellent solution. Try BP today and reliably protect your affiliate marketing budget.
