Trunki, a well-established children’s travel brand, has been successfully acquired by Heroes, a UK-based e-commerce company.
- Burges Salmon played a pivotal advisory role in facilitating the sale of Trunki’s Magmatic division to Heroes.
- The acquisition marks a significant milestone for Trunki, promising further growth and expansion in new markets.
- Heroes aims to leverage its infrastructure to bolster Trunki’s presence, particularly in North America and Europe.
- Key legal support was provided by a team at Burges Salmon, underscoring the strategic importance of the transaction.
Trunki, a beloved brand known for its innovative children’s travel products, has entered a new phase following its acquisition by Heroes, a UK-centric e-commerce powerhouse. Established by Rob Law, Trunki became a household name after appearing on the television series Dragons’ Den in 2006. The brand’s sale to Heroes signifies a bold step towards reaching broader markets.
The transaction was meticulously overseen by Burges Salmon, a law firm renowned for its proficiency in corporate deals. The team, spearheaded by senior associate Amy Carr, collaborated with partners and associates such as Richard Spink, Neil Connor-McLaren, Shachi Nathdwarawala, and Chris Doherty to ensure a seamless transition. This counsel is pivotal, given Burges Salmon’s long-standing relationship with Trunki, particularly during its initial investment phases with BGF.
Heroes, since its inception in 2020, has rapidly expanded its portfolio by acquiring over 30 brands within the baby, children, and maternity segments. The company is not merely focused on maintaining Trunki’s current stature but is committed to invigorating its growth trajectory, with particular attention to North American and European markets. Trevor Bell, Chairman of Magmatic Limited, highlighted Heroes’ commitment to Trunki’s vision and robust UK manufacturing supply chain.
Amy Carr expressed the firm’s satisfaction in supporting such a landmark transaction for the Trunki team, reflecting on the fruitful partnership with Rob Law. She stated, “We’re really pleased to have advised Rob and the Trunki team on this milestone transaction. We wish Rob and the Heroes team every success in the next chapter of Trunki’s journey.” Trevor Bell mirrored this sentiment, expressing gratitude towards the Burges Salmon team for their unwavering guidance throughout the process.
The strategic alignment between Trunki and Heroes positions both companies for unparalleled growth in the children’s product sector.
