Scenic Group is strengthening its trade support by introducing a new training initiative with OTT, boosting agent readiness for peak booking periods.
- This partnership provides agents with comprehensive training on Scenic’s luxury cruise offerings, ensuring they are well-prepared for increased demand.
- Training modules cover various aspects of the business, including Scenic luxury river cruises and Emerald Cruises yachts.
- The initiative follows a recruitment drive for new sales roles to enhance product development and sales growth.
- Scenic’s strategy aims to build on recent incentives and award successes, bolstering confidence in their premium services.
In a strategic move to bolster trade support, Scenic Group has unveiled a partnership with OTT, focusing on enhancing their agents’ readiness ahead of the peak booking seasons. This training collaboration grants agents access to an array of modules specifically designed to educate them on all aspects of Scenic’s operations, including their renowned fleet of luxury yachts, onboard facilities, and detailed itineraries for the upcoming 2025-26 season.
Agents availing themselves of this programme will gain insights into the myriad offerings of Scenic’s brands — Scenic Luxury Cruises & Tours and Emerald Cruises. The training ensures that agents are well-equipped to handle the anticipated surge in demand, especially during the crucial Wave period, which is pivotal for booking volumes.
The OTT modules encompass five key areas: truly all-inclusive Scenic river cruises, award-winning Emerald Cruises’ river experiences, luxury yacht cruises by Emerald, the discovery yachts of Scenic Eclipse, and the advanced expedition voyages available on Scenic Eclipse vessels. To incentivise participation, the first 50 agents completing a module and passing its respective quiz will be rewarded with branded backpacks from Scenic or Emerald Cruises.
Coinciding with this, Scenic is also on a recruitment drive to fill three new positions in their sales and partnership team, namely a sales manager, a key account manager, and a senior charter operations executive. This recruitment is a part of Scenic’s broader strategy to drive sales growth and support in the development of their products.
Nick Hughes, the director of sales, partnerships, and strategic growth, emphasised the importance of these efforts. “Ahead of peaks and the critical Wave period, we want to ensure our agent partners are prepared to support what we all expect to be a very busy sales period,” Hughes stated. He added that the company’s investment in training and team expansion is underscored by their recent success stories, including mainstream TV placements showcasing their brands, which fortify the trade partners’ confidence in their services.
Scenic’s proactive approach through training and strategic hires positions them well for upcoming sales opportunities.
