Camden Town Brewery is backing a new creative venture in Manchester, known as Fuel The Music (FTM), aimed at uplifting emerging musicians and artists.
- FTM is launching its flagship venue on Cross Street, Manchester, to foster the growth and development of artists in the UK.
- The venture plans to establish a series of venues nationwide, providing funding and performance opportunities free of charge to artists.
- Through partnerships, including a unique ‘Donation Drink’ initiative, FTM will facilitate community and collaboration among musicians.
- Manchester’s rich music history makes it an ideal location for this inaugural venue, where artists keep 100% of ticket revenue.
Camden Town Brewery has announced its support for Fuel The Music (FTM), a new initiative aimed at empowering the UK’s emerging musical talents. This venture is set to begin with the launch of its flagship venue in Manchester. Located on Cross Street, FTM Manchester is designed to nurture and promote artistic growth across the creative industries. The backing from such a reputable organisation adds considerable credibility to the initiative, which is looking to expand its reach nationally.
FTM has ambitions to create a network of venues that will not only host a variety of artists but also offer significant development and touring opportunities. By doing so, it seeks to dismantle the financial and logistical barriers that often prevent new musicians from progressing in their careers. As part of these efforts, FTM Manchester provides an inclusive platform for events, allowing artists to retain all of their ticket revenue from performances. This is a notable departure from the industry norm and highlights FTM’s commitment to supporting artists’ careers sustainably.
A distinctive feature of FTM’s offering is its partnership with Camden Town Brewery, which has introduced a ‘Donation Drink’ scheme at FTM venues. Each purchase includes a small contribution towards a fund specifically dedicated to supporting FTM artists. This innovative approach not only supports musicians directly but also fosters a sense of community among patrons who wish to contribute to the success of local talent. It exemplifies the collaborative ethos driving FTM’s operations.
FTM’s first venue in Manchester represents a significant milestone for the organisation. The city, having a storied musical heritage, offers an apt backdrop for this creative endeavour. Tony Porter, the founder and CEO of Fuel the Music, expressed his enthusiasm about the potential of FTM Manchester to offer both nostalgic and novel musical experiences. His vision is for the venue to become a place where memorable moments and new friendships are formed through a shared love of music.
Fred Nesbit, Camden Town Brewery’s head of marketing, also conveyed excitement about the partnership. He emphasised the importance of maintaining vibrant venues that provide musicians the opportunity to develop their skills and build their careers. According to Nesbit, this collaboration with FTM is seen as a vital aspect of stimulating cultural change within the UK music sector, ensuring that the venues continue to thrive and inspire the next generation of artists.
Fuel The Music’s inaugural Manchester venue sets a promising precedent for empowering emerging musicians through innovative support and collaboration.
