Marking a significant development, Smart Money People joins the Equity Release Council, heightening their influence in the financial realm.
- With over two million reviews, Smart Money People empowers consumers and delivers insights to financial companies.
- The Equity Release Council now includes 762 firms and nearly 2,000 professionals aiding in diverse financial services.
- Jim Boyd, CEO of the Council, acknowledges the potential growth in the later life financial market.
- Jess Rushton from Smart Money People emphasizes a commitment to enhancing service through strategic insights.
In a landmark move, Smart Money People has become the latest member of the Equity Release Council. This strategic alignment enhances their position in the financial services sector, fostering increased collaboration and consumer empowerment through their established review platform.
With a vast database of over two million consumer reviews, Smart Money People plays a pivotal role in guiding consumer financial decisions. Their insights not only help in shaping consumer choices but also provide financial services companies with valuable data to refine their offerings.
The Equity Release Council, which now boasts a membership of 762 firms and 1,848 registered individuals, serves as a conglomerate of key stakeholders in the financial industry. This includes mortgage providers, financial advisers, solicitors, and other market professionals, all contributing to a robust network aimed at supporting later life financial planning.
Jim Boyd, CEO of the Equity Release Council, has expressed his satisfaction with the inclusion of Smart Money People. He praised the company’s consumer-first approach and recognised the opportunities for growth in the market of later life financial products. Boyd commented on the essential role of equity release products, which offer financial flexibility to individuals who are asset-rich but cash-poor, enabling them to manage retirement more comfortably.
Jess Rushton, the head of business development at Smart Money People, highlighted the increasing necessity for borrowing into older age. This demographic shift towards borrowing later in life signifies a critical area for financial institutions to address. Rushton is optimistic that joining the Equity Release Council will position Smart Money People at the heart of this burgeoning sector, enabling them to offer even greater insights and support for both consumers and financial organisations.
Smart Money People’s entry into the Equity Release Council marks a pivotal step in advancing consumer-focused financial services within the later life lending market.
