Deeley Group, a Midlands regional contractor, is witnessing a resurgence after a challenging 2023.
- The company is spearheading over £123m in developments within the healthcare and later living sectors.
- Significant partnerships with key operators have been crucial to Deeley’s ongoing success in these sectors.
- Recent partnerships have led to the announcement of major projects such as a £35.9m independent living development in Sutton Coldfield.
- Deeley’s financial standing and strategic partnerships are central to its ambitious growth plan.
The Deeley Group, under the leadership of Joint Managing Director Eleanor Deeley, is demonstrating a remarkable comeback after facing financial challenges in 2023. Despite a 10% drop in turnover and a pre-tax loss reported for the fiscal year ending April 2023, the company is now actively engaged in future-forward developments worth over £123 million in the healthcare and later living sectors.
Riding the ‘silver wave,’ Deeley has significantly expanded its portfolio in partnership with major healthcare and living operators such as Exemplar Health Care, Housing 21, Kingsley Healthcare Group, and Preferred Homes. These alliances have been pivotal in the company’s rebound, allowing it to deliver a variety of living options that cater to different care needs.
One of the most notable ventures within these developments includes a landmark £35.9 million project for 137 independent living flats in Sutton Coldfield. This initiative marks the largest by value in Deeley’s construction history and is a testament to their robust strategic planning and execution capabilities.
Furthermore, the company has maintained sustained growth through matured partnerships with Exemplar Health Care and Housing 21, having completed multiple schemes and with further projects in the pipeline. Noteworthy among these is the ongoing £6 million nursing home development in Cannock and the adaptive re-use project in Leicester valued at £5.7 million.
Deeley is not resting on its laurels; rather, it continues to expand its footprint. The group is currently developing a second significant project with Kingsley Healthcare and its first with Preferred Homes, further solidifying its industry position. As Eleanor Deeley stated, ‘We have seen significant growth in the healthcare and later living sectors and continue to deliver high-quality developments for clients which create lasting value.’
Deeley’s strategic alliances and robust financial standing underpin its ambitious expansion in the healthcare and later living sectors.
