AmaWaterways has historically focused on trade partnerships, integrating record distributions to continue this trajectory.
- The river cruise sector is witnessing a substantial increase in agent collaborations, particularly in the UK, where AmaWaterways has bolstered its engagements.
- An impressive growth of 21% in agent distribution marks a significant milestone for AmaWaterways, contributing to a 65% increase in overall trade sales.
- The strategic expansion involves building new relations while enhancing existing ones through supportive initiatives and comprehensive partnerships.
- AmaWaterways is set to introduce six new ships by 2025 to accommodate its expanding operations and partnerships.
The river cruise company AmaWaterways is leveraging its longstanding focus on trade partnerships to achieve remarkable growth in its agent distribution network. This strategic approach is an essential component in the company’s success, as noted by its management team. Aligning closely with more travel agents, particularly within the UK, has been pivotal. As a result, the firm has witnessed a 21% surge in agent collaborations, marking a record-breaking achievement.
This increase in collaboration has been instrumental in boosting overall trade sales by over 65%. By working with both existing and new partners, AmaWaterways has managed to expand its influence and effectiveness in the river cruise sector. Jamie Loizou, the managing director, acknowledges the significance of these relationships by attributing the majority of their business success to trade bookings.
The company’s commitment to nurturing these partnerships is further illustrated by the development of its UK team’s efforts. They focus on establishing new connections while reinforcing existing ones, a move that is essential as AmaWaterways plans to expand its fleet. With six additional ships set for launch in 2025, the company aims to sustain and enhance its market presence.
AmaWaterways’s strategy includes engaging with agents through new programme offerings, such as the Magdalena River programme. This initiative not only draws new partners but also helps existing associates understand the competitive advantage provided by AmaWaterways’ support. This engagement strategy is further supported by comprehensive marketing tools and sales resources, which include overbranded websites and educational webinars.
To incentivise and reward its agent network, AmaWaterways has introduced the ‘Sell Five, Sail Free’ programme. This initiative offers a complimentary European cruise for two to agents who achieve five bookings, thereby encouraging them to further invest in the company’s success. This reward system reflects the strong relationship that AmaWaterways cultivates with its partners.
AmaWaterways demonstrates a commitment to strengthening its trade partnerships and expanding its fleet to sustain growth in the competitive cruise sector.
