Regent Seven Seas Cruises introduces a transformative co-branding solution to strengthen ties with travel agents.
- The new initiative, Regent Connect, complements the existing Regent Elevate training programme.
- This solution is designed to enhance marketing and sales efforts for travel agents.
- Regent Connect offers seamless integration with dynamically co-branded websites.
- Available now, UK agents can access this free service to boost client engagement.
Regent Seven Seas Cruises has unveiled a pioneering co-branding solution, Regent Connect, aimed at fortifying the relationship with travel agents. This initiative builds upon the foundation established by the previously launched Regent Elevate training programme, reinforcing the brand’s commitment to empowering its partners.
Regent Connect is a sophisticated system that significantly augments marketing and sales initiatives for travel agents. By providing a streamlined and complimentary platform, Regent Connect enhances client interaction throughout the sales process, thereby driving additional revenue opportunities.
Paul Beale, vice president sales UK for Regent Seven Seas Cruises, remarked on the invaluable support Regent Elevate has offered to UK travel partners. The introduction of Regent Connect is anticipated to further expand market possibilities and deepen client engagement with the brand’s hallmark of luxury hospitality.
The co-branding system comprises two key elements: instantly co-branded landing pages and a dynamically co-branded Regent website. These components are designed to deliver engaging ‘content experiences’ for clients, offering real-time access to cruise information, availability, and pricing, thus facilitating lead generation directly to the agents.
Samantha Deadman, senior marketing manager, underscored the innovation behind Regent Connect lies in its seamless integration. As the brand gears up for the launch of Seven Seas Prestige, the new solution is poised to support travel agents in enhancing their sales endeavours.
The service is now operational for travel agents based in the UK, who can begin creating their first co-branded content experience without the need for a login. Additionally, agents can access a brief on-demand webinar for a comprehensive understanding of the platform.
Regent Connect represents a strategic advancement for Regent Seven Seas Cruises in strengthening travel agent collaborations.
